FITUR to di­ver­sify & spe­cialise

With health and shop­ping tourism at­tract­ing trav­ellers, FITUR 2015 will de­vote two spe­cialised sec­tions to th­ese two sec­tors. Ana Lar­rañaga, Direc­tor, FITUR, says the trade show will wel­come the world­wide tourism in­dus­try with the most com­pre­hen­sive ex­hib

TravTalk - India - - Movements - PE­DEN DOMA BHUTIA


the gov­ern­ment as well as the pri­vate sec­tor, how big is the share of In­dia in the FITUR pie?

Re­la­tions be­tween both coun­tries have in­creased and there are now around 60,000 Spa­niards trav­el­ling to In­dia each year, ac­cord­ing to in­dus­try data. Spain is turn it­self into the great­est busi­ness plat­form for the tourism sec­tor. The work­shop for­mula will take cen­tre stage here, fo­cused on in­cen­tivis­ing agree­ments be­tween po­ten­tial in­vestors and grow­ing mar­kets such as Africa, which will ad­vance its busi­ness op­por­tu­ni­ties through the INVESTOUR Africa B2B Work­shop. Th­ese spe­cialised ses­sions will also have their own work­shops, such as “fITH Net­work, fi­nanc­ing tech­nol­ogy in ho­tels” within FITURTECH and “Man­ag­ing Big Data in the Tourism In­dus­try” in FITURGREEN, among oth­ers. Added to them is the 5th Hosted Buy­ers Work­shop, which puts reg­is­tered com­pa­nies in con­tact with a care­fully se­lected range of in­ter­na­tional buy­ers in­vited by the Trade Show.

Spa­niards make more than 100 mil­lion overnight stays per year out­side our coun­try and hol­i­day trips in­volve an av­er­age stay of nine nights, dou­ble the fig­ure of overnights in do­mes­tic trips. Fur­ther­more, the type of ac­com­mo­da­tion is an­other dif­fer­en­ti­at­ing char­ac­ter­is­tic of out­bound tourism given that tourists who head for for­eign des­ti­na­tions use ho­tels as their main ac­com­mo­da­tion to a greater ex­tent. For all th­ese rea­sons, the qual­ity and ser­vice of ho­tel is cru­cial in at­tract­ing Span­ish vis­i­tors. But this is also the case with the di­ver­sity, spe­cial­i­sa­tion and pos­si­bil­i­ties of each des­ti­na­tion’s of­fer­ing. For ex­am­ple, health and shop­ping tourism is at­tract­ing more and more tourists. This is why this year at FITUR we will de­vote two

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.