FITUR to diversify & specialise
With health and shopping tourism attracting travellers, FITUR 2015 will devote two specialised sections to these two sectors. Ana Larrañaga, Director, FITUR, says the trade show will welcome the worldwide tourism industry with the most comprehensive exhib
the government as well as the private sector, how big is the share of India in the FITUR pie?
Relations between both countries have increased and there are now around 60,000 Spaniards travelling to India each year, according to industry data. Spain is turn itself into the greatest business platform for the tourism sector. The workshop formula will take centre stage here, focused on incentivising agreements between potential investors and growing markets such as Africa, which will advance its business opportunities through the INVESTOUR Africa B2B Workshop. These specialised sessions will also have their own workshops, such as “fITH Network, financing technology in hotels” within FITURTECH and “Managing Big Data in the Tourism Industry” in FITURGREEN, among others. Added to them is the 5th Hosted Buyers Workshop, which puts registered companies in contact with a carefully selected range of international buyers invited by the Trade Show.
Spaniards make more than 100 million overnight stays per year outside our country and holiday trips involve an average stay of nine nights, double the figure of overnights in domestic trips. Furthermore, the type of accommodation is another differentiating characteristic of outbound tourism given that tourists who head for foreign destinations use hotels as their main accommodation to a greater extent. For all these reasons, the quality and service of hotel is crucial in attracting Spanish visitors. But this is also the case with the diversity, specialisation and possibilities of each destination’s offering. For example, health and shopping tourism is attracting more and more tourists. This is why this year at FITUR we will devote two