TravTalk - India

Experience India’s heritage

Talking about the 4th India Heritage Tourism Conclave, that will be held in Delhi on February 20, Yogesh Srivastav, Director, PHD Chamber, says they’ll be focusing on opportunit­ies & challenges in conserving Indian Heritage.

- PEDEN DOMA BHUTIA

QHow

has the response to the 4th India Heritage Tourism Conclave been?

The response has been very good so far. Various states have already partnered with us. We have also roped in renowned subject experts and several internatio­nal tourism agencies like UNESCO and China Tourism which have extended their support in terms of knowledge inputs. We are getting a good amount of queries regarding participat­ion and we look forward to making it a grand success.

QWhat

are the topics that you’ll be focusing on in this conclave?

India is known for its rich cultural heritage and an element of mysticism, which is why tourists come to our country. In this edition of the heritage tourism programme, we will be discussing the opportunit­ies & challenges in the conservati­on & preservati­on of Indian Heritage and building & conserving new heritage for our upcoming generation­s.

PHD Chamber is an industry associatio­n, which acts as a catalyst to bring the industry and government stakeholde­rs all on one platform. Through this heritage summit, we aim to achieve higher inclinatio­n from diverse stakeholde­rs towards the preservati­on, sustenance and wider publicity of Indian heritage, but we also need to deliberate whether we are creating new heritage for the next generation in India.

We as a chamber are ensuring that the thought process of the Government of India is not only circulated to the State Tourism Boards through our conference­s and workshops but also to Internatio­nal tourism Boards to share their best practices.

QPHD

Chamber has promised to take the initiative to promote tourism and heritage to in all 12 States where it operates and even overseas where it interacts with its counterpar­ts for mutual economic gains. How are you working towards this?

In different culturally rich nations across the globe like Turkey, Czech Republic, Venice, Thailand, France, China etc, we keep exchanging dialogue on issues of mutual promotion of foreign heritage among home travellers. Active participat­ion of foreign tourism boards in our activities results in higher visibility to the targeted audience for both the parties. On the domestic front, this year we are not only promoting tourism in all the 12 states where PHD Chamber has physical presence but also amongst the north eastern states. That is the mandate we have with us by the new leadership of

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