Turkey agent sets shop in India
As they prepare to set up their marketing office in New Delhi, Ersan Atsur, President, Orion Tour, says they’ll essentially target wholesalers selling to the trade and consumers, outbound tour operators, travel agents and travel management companies.
What was the thought behind opening an office in Delhi?
We are in the Indian market for almost 20 years and believe that we should put more effort than what we have already done. We now have more advanced and contemporary facilities to cater to the Indian market. Daily operating carriers provide more seats on a day- to- day basis between the two countries with a possibility of extending our services to our neighbouring countries through our well established contacts. Turkey has facilities that attract the Indian traveller in terms of shopping, food, entertainment and night life as well as very new and modern hotels in various categories. Turkey offers historical, archaeological and pleasure tours with her long history.
What is Orion's USP?
Orion Tour offers a wide range of FIT products, budget and 2TOGO tours, guaranteed departures and of course tailor-made programmes.
The segments that we are targeting at in India are: Corporate travel FIT market Group travellers First-time travellers Senior Citizens Leisure travel associates and families Honeymoon and wedding arrangements MICE
Which cities will you be essentially focussing on in India?
In the first phase, we would be targetting Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Hyderabad, Pune, Ahmedabad and Chandigarh.
How do you intend to work with Indian travel agents and tour operators?
Since we offer a wide range of products, tours and programmes we also provide various commission levels for each of our products to different travel agents and tour oper- ators. We intend to target the wholesalers who sell to the trade and to consumers, major outbound tour operators, travel agents, major travel management companies that handle both business and leisure for their large corporate clientele.
What is the potential of growth that you expect in the Indian market?
Outbound travel potential continues to rise from India over the years; thus, Orion Tour wants to expand its operation and to get enough share whereby our initial target may reach a volume of 3,500-5,000 pax in 2015.