Confluence of ideas in the ‘Land of Creation’

The ‘Land of Creation’ will soon bear witness to the birth of many ideas in the minds of TAFI members. With its theme of ‘The Challenge of Change’, the convention will have six business sessions that will deliberate on what agents must do for transition t

At the recently-held curtainraiser for its upcoming annual convention, the Travel Agents Federation of India (TAFI) announced details concerning the event to its members. Talking about Israel as the chosen destination, Zakkir

Ahmed, President, TAFI, said, “It was a challenge but we were determined to have the convention in Israel in association with the Israel Ministry of Tourism. We are conducting the convention after two years and we try and choose destinations that are not well explored. Israel as yet has not been explored for its MICE and leisure potential and I think this is not only an opportunity for our members but also for Israel.”

Responding to safetyrelated queries received by members, Ahmed added, “There is no problem at all. Israel is a destination that you have to see to believe. We have limited seats to Tel Aviv and I request all members to please register as soon as possible.”

Also present at the event was Judah Samuel, Director of Marketing – India, Israel Ministry of Tourism, who said, “The TAFI Convention is a great opportunity for us. We see India as a virgin market for us and I am delighted to be associated with TAFI for this event. This has been my dream – I have been trying for 10 years and I didn’t know it would be so easy with TAFI.”

Highlighting Israel’s leisure potential, Samuel added, “The nightlife in Tel Aviv is among the top three in the world and Eilat is another happening city. Israel is all about the Dead, Red and the Med! Israel also caters to Indian food requirements and it is as safe as any other city – safer, in fact.”

Addressing one of the common worries of travellers to Israel, Pradip Lulla, the association's National General Secretary, said, “There is no problem in getting visas on passports. We have it and we have travelled to the Middle East without any problems.”