Train tours ro­man­ti­cise Switzer­land

With the re­cent launch of Grand Train Tour (GTT) of Switzer­land, the tourism board hopes to ap­peal to the ro­man­tic In­dian. speaks to Reto Rostet­ter, Manager - For­eign Mar­kets for Rhaetian Rail­way, about the In­dia mar­ket.

TravTalk - India - - News - HAZEL JAIN

QHow

are you in­volved in the GTT?

The Grand Train Tour cov­ers 1,200km cov­er­ing eight dif­fer­ent routes through­out the coun­try. We are in­volved with both our scenic day trains – the Bern­ina Ex­press be­tween St Moritz and Lugano – and Gla­ciar Ex­press be­tween Zer­matt and St. Moritz. Both th­ese trains are in­cluded in the GTT of Switzer­land. They can be en­joyed all year round start­ing Jan­uary 1, 2015. Trav­ellers only need one ticket – the Swiss Travel Pass. In­dian meals are avail­able on the Glacier Ex­press.

QHow

are you pro­mot­ing this in In­dia?

This tour is pro­moted by Switzer­land Tourism to­gether with all sup­pli­ers, in­clud­ing us. Our prod­uct is also in­cluded in the brochure re­cently re­leased by Switzer­land Tourism. On our part, we pro­mote it through our trade part­ners as well as our e-news­let­ters to the trade. But the most ef­fec­tive method is the sales calls that we do here through our rep­re­sen­ta­tive sales and mar­ket­ing of­fice of Aviareps.

QWhat

is your agenda for this visit?

One of our big goals is to part­ner with trade part­ners in In­dia. We do an ex­clu­sive story with Swiss Tours right now where for the first time we have St Moritz as an overnight des­ti­na­tion in a fixed pro­gram in­clud­ing the Bern­ina Ex­press.

QWhat

are your ex­pec­ta­tions from In­dia?

We are con­fi­dent that this will take off in In­dia be­cause we know that In­di­ans like train jour­neys. It is a lot eas­ier and a lot more re­lax­ing than driv­ing. Plus, we don’t know how ex­pe­ri­enced In­di­ans are at driv­ing on the moun­tains, which can be chal­leng­ing. So we see a lot of po­ten­tial for this prod­uct.

We are not look­ing to in­crease bud­gets for In­dia this year de­spite the po­ten­tial we see. We can stretch it a bit – put in a few thou­sand Swiss francs more – but I have to share my bud­get with five dif­fer­ent coun­tries in Asia plus UK, so it doesn’t give me much to play around with. If I see a very in­ter­est­ing mar­ket­ing ac­tiv­ity, I can take the bud­get from one coun­try and put it here but not oth­er­wise.

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