‘In­dia is a valu­able mar­ket for Bri­tain’

TravTalk - India - - News - Tread­ing the on­line route

Busi­ness travel from In­dia is also not just about busi­ness. The busi­ness trav­eler extends his travel to the week­end and also acts as leisure tourist.

We are the only NTO prob­a­bly to have an on­line shop. VisitBri­tainShop.com is a plat­form we have cre­ated to al­low UK sup­pli­ers to sell their prod­ucts on­line. We have about 250 prod­ucts on­board cur­rently across all of Bri­tain. We do not sell ac­com­mo­da­tion or air­line tick­ets. We sell at­trac­tion and mu­seum tick­ets, tours, Lon­don trans­port, rail tick­ets, etc. Cur­rently there are 14 on­line shops in 11 dif­fer­ent cur­ren­cies and seven lan­guages. For the cur­rent fi­nan­cial year 2014-15, we are look­ing at a turnover of 18 mil­lion pound. Thus, the on­line shop is a sig­nif­i­cant part of Visit Bri­tain. This is mainly for the con- sumers but seven per cent of our rev­enues come from the travel trade as well. We have fa­cil­ity where the travel agent can buy it on­line from us. On an av­er­age, we give com­mis­sions of about five- eight per cent to the agents. But our BritA­gents get ex­tra dis­count as well.

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