US $700 US $1220

TravTalk - India - - Nto -

This year, we will pro­mote Thai­land through our cam­paign, Dis­cover Thainess, which means we are pro­mot­ing Thai cul­ture and Thai food. To this ef­fect, we or­gan­ised a ladies’ lunch in Delhi to pro­mote and cre­ate aware­ness about Thai cul­ture, Thai food and here the ladies also had an op­por­tu­nity to learn about Thai fruit and veg­etable carv­ing and how to make Thai desserts. We would also like to fo­cus on women trav­ellers. One of our strate­gies this year is to at­tract solo women trav­ellers.

QThai­land

has al­ways been a favourite des­ti­na­tion for In­di­ans, how was the re­sponse from In­dian tourists in 2014? Did you no­tice a new trend among In­dian trav­ellers?

The num­ber of In­dian trav­ellers to Thai­land touched al­most 1 mil­lion in 2014. But the most im­por­tant thing that we no­ticed last year was the av­er­age spend of In­dian trav­ellers to Thai­land had sky­rock­eted. In 2013, we got US$ 700 per trip per trav­eller, how­ever, in 2014, it went up to US$ 1220. We are very happy with this devel­op­ment, this shows we have been suc­cess­ful in pro­mot­ing luxury travel and we want to fur­ther in­crease the spend of the luxury trav­ellers. We are very se­ri­ously fo­cussing on luxury travel as we know that In­dian tourists want to travel lux­u­ri­ously.

QWhat

are your other mar­ket­ing ini­tia­tives for 2015?

The mar­ket­ing cam­paign is mainly Dis­cover Thainess, but we have many ac­tiv­i­ties to fol­low up, and of course, we are par­tic­i­pat­ing at var­i­ous marts. We have also se­lected Mary Kom as the brand am­bas­sador of Thai boxing (Muay Thai) in In­dia. We are very happy that we got her on­board; she loves Thai­land and she likes Thai boxing. I'm happy she ac­cepted my in­vi­ta­tion to be the brand am­bas­sador for Thai boxing. We tar­get to in­crease In­dian ar­rivals to 1.05 mil­lion in 2015, and we want to in­crease the spend­ing power of our trav­ellers.

We are still fo­cussing on Tier- 2 and Tier- 3 cities. We want to cre­ate aware­ness about the des­ti­na­tion in th­ese cities. And in the metro cities, we want to fo­cus more on luxury trav­ellers, solo women trav­ellers and stu­dent groups as well as wed­ding and hon­ey­moon­ers. Thai­land is very popular for In­dian wed­dings and we are ag­gres-

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