‘Save the Sparrow’ initiative launched

Sterling Holiday Resorts, India’s leading Leisure Hospitality and Vacation Ownership company, has launched a unique edutainment program at its resorts in an effort to contribute to save the sparrow from going extinct. Sterling’s ‘ Save the Sparrow’ initiative is a part of the Company’s ongoing effort to be eco-friendly. Other initiatives include encouraging Sterling’s guests and mem- bers to help in water conservation and in maintaining a clean environment. Sterling is also actively taking part in the nationwide Swachh Bharat Abhiyan campaign through monthly cleanliness drives in the vicinity of all its resorts and offices. Speaking on the initiative, Ramesh Ramanathan, Managing Director of Sterling Holiday Resorts said, “Our Save the Sparrow initiative is aimed at raising environmental con- sciousness among children and their families. We focused on the sparrow as its population is depleting at an alarming rate. The initiative is run as an edutainment program at our resorts conducted through a workshop which includes a Do- It-Yourself ( DIY) kit. The kit comprises of a drawstring backpack, a bird house, a bird bath and an instruction guide. By doing so Sterling hopes to help impact the sparrow population positively.”