ATM watchful of family luxury travel trends
With a number of wealthy families making travel a highspend priority, Arabian Travel Market 2015 (ATM) has decided to make it the point of focus in their seminar series. As the region’s inbound and outbound travel professionals look to make the most of this niche market opportunity, ATM 2015 is all set with its special seminar series to assess the impact and value of the local and global family travel market.
The top three luxury holiday destinations for MENA residents are UAE (14%), Italy (10%) and Turkey (5%) according to the latest YouGov report. 25% of the Middle East and North African Region (MENA) residents opt for luxury accommodation and 20% choose to fly first or business for leisure. This trend is one that Luxury hotels are looking at very carefully as a third of MENA residents opt to stay at luxury hotels.
“This trend for luxury family travel offers opportunities for tour operators to create tailor-made packages that take into account not only family needs, but also the cultural considerations unique to the MENA region, and this opens up tremendous marketing opportunities. Luxury, and family luxury travel in particular, is a trend to watch, and one that will be covered extensively at this year’s show,” said Nadege Noblet, Exhibition Manager, Arabian Travel Market.
Two ILTM@ATM seminar sessions will concentrate on a variety of features of luxury travel: ‘Biting into Gourmet Travel’ and ‘Luxury Family Travel’. The Luxury Family Travel seminar will identify some of the key trends of today's wealthy families. The panel discussion will close with an assessment of the effect and value of the local and international family travel market within the overarching domestic and global luxury tourism industries.