Eyes on Responsible Tourism

WTM Latin America, scheduled for April 22-24, 2015, has witnessed extraordinary interest from both visitors and buyers with pre-registered figures soaring to more than 20% from 2014.

The World Travel Market (WTM) Latin America attracts some of the most important executives from the travel industry. The fair is part of the portfolio of Reed Travel Exhibitions. The event this year is taking place at a larger and extremely conveniently located venue, Expo Centre Norte in the city of Sao Paulo. The event is expecting 8,000 visitors and buyers and is also looking to surpass $341 million in business deals and contracts signed both during and after the event.

With the number of new initiatives that are scheduled to be introduced over the three days of the event, the increase in visitor and buyer interest does not come as a surprise.

Responsible Tourism is one of the things that have been added to the agenda for 2015. There will be a dedicated programme focusing on the topic, including lectures and seminars from experts within the field. Another area that has been added to the exhibition is that of Business Tourism. This section has been added to host and include global travel management companies, air- lines, hotels and technology suppliers. Over a 100 Brazilian business travel buyers are expected to be hosted and conclude deals with the business travel exhibitors. There will also be a large number of new exhibitors attending WTM Latin America for 2015. Some of them include Colombia, the official tourism board of Spain and the city of Istanbul in Turkey.

The key concept for WTM Latin America this year is to “Promote Latin America to the world and bring the world to Latin America.” Acclaimed as one of the most internationally renowned tourism events in the Americas, WTM is approaching its third edition in Latin America.