The Res­i­dence: Home away from home

The Res­i­dence by Cenizaro of­fers guests a new on­line ex­pe­ri­ence to ex­plore the group’s four luxury ho­tels. Rep­re­sented in In­dia through Out­bound Kon­nec­tions, it is ag­gres­sively tap­ping the In­dia mar­ket.

TravTalk - India - - Agents - 3-city road­show

In­spired by a mission to en­rich ev­ery guest ex­pe­ri­ence, one per­son and one mo­ment at a time, The Res­i­dence col­lec­tion is renowned for cre­at­ing re­lax­ing en­vi­ron­ments that re­flect the des­ti­na­tion, com­ple­mented by be­spoke hos­pi­tal­ity that makes ev­ery guest feel as if they be­long.

An­jum Lokhand­wala, Founder and CEO, Out­bound Kon­nec­tions, that rep­re­sents The Res­i­dence luxury ho­tels, talks about how it pro­motes the prod­uct in the grow­ing luxury out­bound mar­ket in In­dia. “Mainly op­er­at­ing in the B2B mar­ket, we pro­mote the re­sorts in the tra­di­tional and emerg­ing mar­kets through road shows, trade fairs, tele-mar­ket­ing, co-brand­ing, di­rect sales through meet­ing B2B agents and fa­mil­iar­iza­tion trips.”

She adds that while the fo­cus has al­ways been the leisure mar­ket, they will now also tar­get the in­cen­tive, wed­dings and the events seg­ments.

The com­pany re­cently con­cluded a three-city road­show in New Delhi, Mumbai and Nag­pur and hosted agents over cock­tails and din­ner to thank them for their sup­port. “The re­sponse was very good as The Res­i­dence brand is well es­tab­lished in the mar­ket now. Nag­pur is an emerg­ing mar­ket for us. This year, we have planned fa­mil­iari­sa­tion trips for the trade. We also plan to reach out to tier II and III cities and con­duct prod­uct train­ing. We are look­ing at sub­stan­tial growth as the mar­ket is now familiar with the brand and its ser­vices,” Lokhand­wala adds.

Ob­serv­ing some trends in the mar­ket, she says that In­dia is now a ma­ture luxury mar­ket and the num­ber of high net-worth trav­eller’s are grow­ing at a fast pace. “Fam­ily hol­i­days and hon­ey­moon­ers are the trend and they are seek­ing luxury getaways. In­di­ans are now more fo­cussed in terms of choos­ing the des­ti­na­tion they want to travel to, and from the des­ti­na­tion the right prod­ucts they want to ex­pe­ri­ence. The Res­i­dence be­ing a luxury prod­uct has huge po­ten­tial in this chang­ing In­dian mar­ket,” she adds.

Lokhand­wala says that des­ti­na­tion- wise there is an in­crease of al­most 20 per cent in terms of In­dian ar­rivals. “Th­ese num­bers look to dou­ble up in the com­ing sea­son,” she pre­dicts.

Slated to ex­pand the col­lec­tion fur­ther are four new open­ings: a re­sort on the is­land of Bin­tan in In­done­sia, a sec­ond re­sort in Mal­dives, and two in Tu­nisia – one will be a desert re­sort in Douz which is the gate­way to the Sa­hara, while the other will be a his­tor­i­cal gem in the UNESCO World Her­itage- pro­tected The Me­d­ina of Tu­nis.

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