WTTC spot­light on In­dia

World Travel & Tourism Coun­cil-In­dia Ini­tia­tive, is work­ing to­gether with the stake­hold­ers of the in­dus­try through var­i­ous ini­tia­tives. Manav Thadani, Chair­man-Asia Pa­cific, HVS and Chair­man, WTTC-II, tells about the re­cent ini­tia­tives of the or­gan­i­sa­tion

TravTalk - India - - Interview - MEGHA PAUL

Q What are the new ini­tia­tives that WTTC-II is plan­ning in 2015?

WTTC-II and HVS have a State Rank­ing Sur­vey, pro­duced bi­en­ni­ally to iden­tify the State per­for­mance on var­i­ous pa­ram­e­ters. Based on this sur­vey, we have an award sys­tem in place. This is non-par­ti­san and scor­ing method­ol­ogy is based on hard facts lead­ing to rank­ings ob­tained by the States in the dif­fer­ent pa­ram­e­ters. We pro­duce this piece of re­search to lend weight be­hind the cause of tourism and en­cour­age the States to com­pete and per­form bet­ter on the tourism front. The 4th edi­tion of this Sur­vey is due this year. Among the many other ini­tia­tives we will fo­cus on the South­ern Zonal Tourism Ad­vi­sory Coun­cil (SZTAC), an ini­tia­tive we had part­nered along with Andhra Pradesh, Kar­nataka, Ker­ala, Tamil Nadu and the UTs of An­daman and Laksh­wadeep, with the fo­cus on an in­te­grated devel­op­ment of Travel & Tourism in the South­ern Re­gion.

Q How im­por­tant is the WTTC fore­cast for In­dia?

The WTTC fore­cast re­in­forces the fact that Travel & Tourism con­trib­utes to jobs, em­ploy­ment, econ­omy and GDP in In­dia. In­dia will have the high­est growth of any ma­jor coun­try in Travel & Tourism in 2015 due to the re­cent re­form of its visa pro­cesses, which has been a bar­rier to growth till re­cently. This will rad­i­cally in­crease the num­ber of in­ter­na­tional vis­i­tors. Im­prov­ing the in­ter­na­tional promi­nence of the ‘In­cred­i­ble In­dia’ cam­paign will def­i­nitely aid in in­creas­ing tourist flows to dif­fer­ent places across the coun­try.

Q What are the other ini­tia­tives that the states and other as­so­ci­a­tions could take to boost in­bound?

The new Tourism Pol­icy be­ing for­mu­lated by the Gov­ern­ment of In­dia will be the over­ar­ch­ing di­rec­tion for tourism in In­dia. The im­ple­men­ta­tion of var­i­ous facets of the Tourism Pol­icy will be a key ini­tia­tive that the States will have to take. Proper im­ple­men­ta­tion will def­i­nitely boost both in­bound and do­mes­tic tourism. The As­so­ci­a­tions must play a very im­por­tant role in sup­ple­ment­ing and im­ple­ment­ing the re­spon­si­bil­i­ties.

In­dia will have the high­est growth of any ma­jor coun­try in Travel & Tourism in 2015 due to the re­cent re­form of its visa pro­cesses, which has been a bar­rier to growth till re­cently. Manav Thadani Chair­man-Asia Pa­cific, HVS and Chair­man, WTTC-II

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