For a super, natural experience
Monica Leeck, Manager, Market Development Asia, Destination British Columbia, talks about the new brand image of British Columbia.
The way that we’re portraying our new products and brand is: We’ve maintained the tagline ‘Super, Natural British Columbia’ because we really feel that it speaks about what we have to offer in British Columbia, but we’ve changed the look of our logo so it looks more natural, we’ve also changed the look of our images so it really reflects the true spirit of British Columbia. From the cities, wilderness, the
the rainforests. You will see a lot of images of our coastal areas because we have this beautiful long Pacific coastline as well as skiing. We always have to remind people that Rocky Mountains are also in BC. So again, it’s not necessarily new products but it’s showing the same in a new light, in a new way so people understand it differently.
Manager, Market Development Asia, Destination British Columbia