For a su­per, nat­u­ral ex­pe­ri­ence

Mon­ica Leeck, Man­ager, Mar­ket De­vel­op­ment Asia, Des­ti­na­tion Bri­tish Columbia, talks about the new brand im­age of Bri­tish Columbia.

TravTalk - India - - NTO -

The way that we’re por­tray­ing our new prod­ucts and brand is: We’ve main­tained the tagline ‘Su­per, Nat­u­ral Bri­tish Columbia’ be­cause we re­ally feel that it speaks about what we have to of­fer in Bri­tish Columbia, but we’ve changed the look of our logo so it looks more nat­u­ral, we’ve also changed the look of our images so it re­ally re­flects the true spirit of Bri­tish Columbia. From the ci­ties, wilderness, the

the rain­forests. You will see a lot of images of our coastal ar­eas be­cause we have this beau­ti­ful long Pa­cific coast­line as well as ski­ing. We al­ways have to re­mind peo­ple that Rocky Moun­tains are also in BC. So again, it’s not nec­es­sar­ily new prod­ucts but it’s show­ing the same in a new light, in a new way so peo­ple un­der­stand it dif­fer­ently.

Mon­ica Leeck

Man­ager, Mar­ket De­vel­op­ment Asia, Des­ti­na­tion Bri­tish Columbia

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