Train­ing travel agents through we­bi­nar

Switzer­land Tourism has gone on an over­drive with a new we­bi­nar launched this Septem­ber for the front­line staff. It will cover one des­ti­na­tion ev­ery month.

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Switzer­land Tourism has re­port­edly achieved a 26 per cent in­crease in the first six months of this year with 3,47,056 overnights from Jan­uary to June 2015. But it is not rest­ing. Clau­dio Zemp, who joined the NTO as its new Di­rec­tor (In­dia) from May 1, 2015, has re­vealed that it has launched a we­bi­nar for the front­line staff who haven’t had the op­por­tu­nity to travel to Switzer­land. Agents here are ex­tremely mo­ti­vated and hard-work­ing and they come up with a lot of cre­ative ideas.”

Hav­ing com­pleted a four-city road­show in Mum­bai, Ahmedabad, Chennai and New Delhi in Au­gust, he will travel to Zer­matt for the Switzer­land Travel Mart from Septem­ber 21-23, 2015 with 25 hosted In­dian buy­ers.

His im­me­di­ate plans in­clude pro­mot­ing win­ter tourism and self-drive op­tions. “For the first time we had our In­dia work­shop in win­ter this year in Switzer­land and the feed­back was re­ally good. Our trade part­ners loved our win­ter ex­pe­ri­ence so we are go­ing to put some pack­ages to­gether. We have also in­tro­duced our self- drive pro­gramme in Switzer­land start­ing this sum- mer called the Grand Tour of Switzer­land,” Zemp says.

Switzer­land Tourism has an­nounced the launch of its ‘In Love with Switzer­land’ cam­paign for Mum­bai to cel­e­brate 150 years of win­ter tourism. This cam­paign is to pro­mote tourism to Switzer­land from In­dia, not only dur­ing sum­mer but also dur­ing au­tumn and win­ter. The win­ter cam­paign was launched in pres­ence of tourism re­gions from Switzer­land - St. Moritz, Davos Klosters, Rhaetian Rail­ways and Ti­cino.

Apart from an in­crease in overnights, Switzer­land also saw a rise in rev­enue for train tick­ets. “We have fig­ures from our rail­ways that in­di­cate an in­crease of over 40 per cent in rev­enue for tick­ets bought mostly by in­di­vid­ual trav­ellers. In­di­ans love train travel and we have there­fore launched a su­per spe­cial of­fer on our passes. Our Swiss Passes will be valid for five days in­stead of four and our eight-day passes will be valid for an ex­tra two days. Many of our tour op­er­a­tor part­ners have come up with amaz­ing of­fers as well giv­ing away free ac­com­mo­da­tion as well,” Zemp adds.

This is my first time work­ing in In­dia but I was wel­comed by the trade from the start. Agents here are ex­tremely mo­ti­vated and hard-work­ing and they come up with a lot of cre­ative ideas

Clau­dio Zemp

Di­rec­tor – In­dia Switzer­land Tourism

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