ETV not enough, In­dia needs more

Set­ting the tone for more friendly ini­tia­tives by the In­dian gov­ern­ment, Kevin Mur­phy talked about mov­ing be­yond just visa norms for gar­ner­ing more rev­enues at the re­cently con­cluded PTM 2015 in Ben­galuru.

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Even though eTV fa­cil­ity has been in­tro­duced and ex­tended to many na­tions, other visa fa­cil­i­ties will be cru­cial to in­crease tourist foot­fall in the coun­try, feels Kevin Mur­phy, Chair­man, PATA. Ac­cord­ing to Mur­phy, In­dia is lim­it­ing its op­tions of tourism growth due to its strin­gent visa norms.

“To­day, peo­ple don’t plan a hol­i­day 18 months in ad­vance and tourist des­tina- 2015, he added, “Over the years the Mart’s con­tin­ued suc­cess has been due to its abil­ity to con­tinue to add fur­ther value for our del­e­gates and mem­bers, while strik­ing the right bal­ance be­tween qual­ity and quan­tity for our reg­is­tered buy­ers and sell­ers. This year’s event at­tracted 1,000 del­e­gates from 61 des­ti­na­tions, in­clud­ing 242 buy­ers. The event be­ing held in the city also means it will open up new tourist des­ti­na­tions in Kar­nataka to a world­wide au­di­ence.”

On what prompted them to come to Ben­galuru for the 38th PTM, Mur­phy in­formed, “Go­ing for­ward, the strat­egy of PATA will be to look at des­ti­na­tions with po­ten­tial for tourism rather than al­ready es­tab­lished des­ti­na­tions for host­ing our PTMs. We were ques­tioned on why we are com­ing to the IT city of In­dia, but Kar­nataka has a lot of po­ten­tial be­yond just be­ing the IT hub of In­dia. Thus, com­ing to the city was a very strate­gic de­ci­sion and is in line with our model.”

Kevin Mur­phy

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