Un­con­ven­tional meet­ings

Carl­son Rezi­dor Ho­tel Group’s in­no­va­tive meet­ings con­cept, “Ex­pe­ri­ence Meet­ings” for its Radis­son Blu brand, hopes to pro­vide suc­cess­ful meet­ings with the Brain Box and Brain Food con­cepts.

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Ex­pe­ri­ence Meet­ings would pro­vide an at­mos­phere be­yond the tra­di­tional meet­ing room set­tings. They have been de­signed in or­der to merge the ca­sual at­mos­phere with se­ri­ous cor­po­rate en­vi­ron­ment. They cre­ate an ideal en­vi­ron­ment for all types of small meet­ings and con­fer­ences where in­no­va­tive and cre­ative think­ing is para­mount. In Asia Pa­cific, there are 45 Radis­son Blu ho­tels in op­er­a­tion and an­other 34 un­der de­vel­op­ment.

Telling us more about the con­cept, Sandy Rus­sell, Vice Pres­i­dent, Com­mer­cial Op­er­a­tions, Asia Pa­cific, Carl­son Rezi­dor Ho­tel Group, said, “This is the re­sult of a lot of re­search we have done over a pe­riod of time, to try and find out what could we do that would dif­fer­en­ti­ate us from our com­peti­tors. The con­cept would also im­pact the out­come of the meet­ings.”

Talk­ing about the Brain Box con­cept, she ex­plained, “Brain Box speaks to the set-up for the meet­ing room. We have de­signed Brain Box to im­pact the way peo­ple learn. There are four dis­tinct learn­ing styles: Kines­thetic, au­di­tory, vis­ual and tac­tile. We have ad­dressed all four types of learn­ing styles; with the type of fur­ni­ture, the com­fort­able flex­i­ble seat­ing, the bright colours, with the things that we of­fer in the meet­ing rooms — such as the can­vases or the white boards that we line the rooms with.”

She adds, “Peo­ple who need to write things can use the white boards. Au­di­tory peo­ple re­spond mostly to sound, they are im­pacted by sound. That’s how they re­mem­ber it. So you will al­ways find, at an Ex­pe­ri­ence Meet­ing, the finest qual­ity of sound equip­ment. The au­dio part of au­dio vis­ual will al­ways be the best qual­ity. That will help put those peo­ple who learn through au­di­tory into the best pos­si­ble state. We have come up with a playlist of ap­pro­pri­ate mu­sic, to play in the back­ground that is de­signed to spark cre­ativ­ity. That is one com­po­nent of meet­ings.”

The new team that has taken over the Man­ag­ing Com­mit­tee for IATA Agents As­so­ci­a­tion of In­dia (IAAI) Ma­ha­rash­tra Chap­ter re­cently is al­ready in the thick of things. The team, led by Chetan Mo­maya as pres­i­dent of Ma­ha­rash­tra Chap­ter, IAAI, is in in­tense dis­cus­sions with the Mu­nic­i­pal Cor­po­ra­tion of Greater Mum­bai (MCGM) to bring down the num­ber of li­censes that travel agen­cies in Mum­bai need to ac­quire.

The Ex­pe­ri­ence Meet­ings con­cept would im­pact the out­come of busi­ness meet­ings

Mo­maya said, “We have been talk­ing to MCGM and have al­ready shared our sug­ges­tions to tackle some of the is­sues that we travel agents are hav­ing with them. One of them is the num­ber of li­censes that agen­cies need to op­er­ate. We have re­quested them to make it a sin­gle-win­dow li­cense sys­tem for us. Cur­rently, agen­cies go through a lot of prob­lems as they need a num­ber of li­censes in­clud­ing labour li­cense, per­for­mance li­cense, Prov­i­dent Fund, med­i­cal and women’s cell for medium to big com­pa­nies.”

The new team, that has been elected for a two- year ten­ure, will also ap­proach Ma­ha­rash­tra Tourism De­vel­op­ment Cor­po­ra­tion. “We want to re­quest them to im­prove the ex­pe­ri­ence for our clients – pro­vide more and bet­ter guides, in­tro­duce wa­ter ac­tiv­i­ties, im­prove in­fras­truc­ture for cruise lin­ers at the pas­sen­ger port, and not de­lay MTDC’s hop- on hop- off bus ser­vice,” Mo­maya adds.

Sandy Rus­sell

Vice Pres­i­dent, Com­mer­cial Op­er­a­tions, Asia Pa­cific, Carl­son Rezi­dor Ho­tel Group

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