Pro­mote ayurveda & yoga world­wide

Close on the heels of the Min­istry of Tourism for­mu­lat­ing a Na­tional Med­i­cal & Well­ness Tourism Board, the PHD Cham­ber of Com­merce and Industry re­cently con­cluded a day­long Med­i­cal and Well­ness Tourism Sum­mit. The sum­mit talked about brand­ing In­dia as an

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The PHD Cham­ber of Com­merce and Industry through the Med­i­cal & Well­ness Tourism Sum­mit en­deav­oured to pro­vide a plat­form for open house dis­cus­sion be­tween gov­ern­ments (cen­tral & states) and the med­i­cal and well­ness fra­ter­nity re­gard­ing the is­sues and op­por­tu­ni­ties af­fect­ing med­i­cal and well­ness tourism in the coun­try.

Inau­gu­rat­ing the sum­mit, Dr Ma­hesh Sharma, Min­is­ter of Tourism, shared that the med­i­cal and well­ness tourism po­ten­tial of our coun­try has not been har­nessed and the need of the hour is to have a holis­tic ap­proach and con­sol­i­date all the pa­ram­e­ters of gen­eral tourism with this niche sec­tor.

Dr Sharma com­pli­mented the PHD Cham­ber for or­gan­is­ing a fo­cused sem­i­nar on this sec­tor and urged the pri­vate stake­hold­ers to utilise and pro­mote the strengths of In­dia – in its tra­di­tional treat­ments, like Ayurveda, yoga and the best qual­ity doc­tors.

The min­is­ter added that the Min­istry of Tourism, as a fa­cil­i­ta­tor, is work­ing on ad­dress­ing the la­cu­nas in stream­lin­ing this im­por­tant sec­tor. He added that the min- istry has al­ready worked on the is­sues of e-Tourist Visa, be­ing granted to 113 coun­tries, thus en­cour­ag­ing more tourists to en­joy the un­tapped fa­cil­i­ties in th­ese ar­eas.

Dr Sharma in­vited PHD Cham­ber and pri­vate sec­tor to nom­i­nate their rep­re­sen­ta­tives for the pro­posed Na­tional Med­i­cal & Well­ness Tourism Board to forge partnershi­ps and guide the growth mo­men­tum in this sec­tor.

Speak­ing on the oc­ca­sion, AK Ganer­i­wala, Joint Sec­re­tary, Min­istry of AYUSH, shared that the min­istry has started a mis­sion to pro­mote Ayurveda and yoga world­wide.

Gopal Ji­wara­jka, Vice Pres­i­dent, PHD Cham­ber, Vi­jay Me­hta, Chair­man, Tourism Com­mit­tee of the Cham­ber along with ZU Sid­diqui, Man­ag­ing Di­rec­tor & CEO, Delhi Tourism & Trans­porta­tion De­vel­op­ment Cor­po­ra­tion Ltd.; To­masz Lukaszuk, Am­bas­sador, Em­bassy of Poland; Radu Oc­ta­vian Dobre, Charge D’Af­fairs, Em­bassy of Ro­ma­nia; Avjit Goswami, Cen­tral Coun­cil Mem­ber & Chair­man Re­search and Jour­nal Com­mit­tee, In­sti­tute of Cost Ac­coun­tants of In­dia and Yo­gesh Sri­vas­tav, Di­rec­tor, PHD Cham­ber, ad­dressed the in­au­gu­ral ses­sion.

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