Star Cruises setting sail on newer routes
Star Cruises liner has partnered with new tourism boards to introduce Indian cruise passengers to newer routes. It is also in the process of getting a new ship in 2016.
With the intention of branching out and testing newer routes for the Indian market, Star Cruise is looking to introduce its Taiwan sailings to Indians. Naresh Rawal, VP Sales - India, South Asia, Russia, Middle East & South Africa, Star Cruises, says, “Our Singapore and Hong Kong
The cruise company is also in the process of getting a new build in 2016 followed by its sister ship in 2017. “It is not going to be a normal ship. It will be a technologically advanced mega ship, double the size of Virgo with 33 F&B outlets,” Rawal says but reveals no more information.
Star Cruises introduced its specialist programme last year that created 700 specialists out of the total registrations it received of 2,000 agents. Rawal says, “The entire programme was run over three phases. We plan to implement it again next year with our new product coming in. Next year will be on a much bigger scale with two webinars – one for the new set of agents who will register again and become specialists and the other for those who have already become specialists. Right now we are in the process of structuring the entire programme.”
Star Cruises recently participated in the Hong Kong Tourism Board roadshow in August followed by a Singapore Tourism Board roadshow in July 2015. As the year goes on, it will do more familiarisation trips. “We have always seen double digit growth year on year and this year will be no different,” Rawal says.
Star Cruises, together with Ark Travels, recently hosted more than 300 Ark partner agents to a party titled 'The Big Bang Nautical Fiesta' in Lavasa near Pune. The elaborate three-day event starting from August 26, 2015 saw their top-performing diverge from various cities mainly from Maharashtra and Gujarat but also from North and East India. Rawal says, “It was to thank Ark Travels partners for selling Star Cruises. We wanted to do something different for our partner agents in a different location and we finally zeroed in on Lavasa. We wanted the agents to go back with a ‘wow’ feeling.”
The entire programme was run over three phases. We plan to implement it again next year with our new product coming in. Next year will be on a much bigger scale with two webinars
VP Sales - India, South Asia, Russia, Middle East & South Africa, Star Cruises