Kerala backwaters at ITB
Kerela Tourism attributes its achievements to the private sectors in the state especially the tour operators and hoteliers, and charts out its plans for ITB Asia.
At ITB Asia, which is regarded as one of the biggest travel and tourism B2B fairs in Asia, Kerala Tourism has taken a 27 sq metre stand which is based on the theme of ‘Backwaters of Kerala’.
Four co-exhibitors will also participate in the event along with Kerala Tourism,” says P. I. Sheik Pareeth, Director- Kerala Tourism. “The demand for short-haul travel is encouraging from the Asian countries. We hope to leverage it for our benefit,” he adds.
Kerala bagged the largest number of honours at the 201314 National Tourism Awards distributed by President Pranab Mukherjee last month.
AP Anilkumar, Minister for Tourism, Kerala Government, received the Awards. He says, “The growth of Kerala Tourism is very high. Kerala is the fastest growing tourism destination in the world. This is mainly because of the private industry especially the tour operators and hoteliers.”
Anilkumar infoms that Kerala has submitted to the centre a multi-project
` plan worth 568 crore that aimsto boost the state’s tourism profile.
G Kamala Vardhana Rao, Tourism Secretary, Govt of Kerala, says that the establishment has been consistently striving to position the state as a global destination with a
Rao talks about their major initiative, Blog Express and informs that as a part of the promotional campaign they are focusing on tapping unexplored destinations like China, Japan and other Far East countries.