Ker­ala back­wa­ters at ITB

Kerela Tourism at­tributes its achieve­ments to the pri­vate sec­tors in the state es­pe­cially the tour op­er­a­tors and hote­liers, and charts out its plans for ITB Asia.

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At ITB Asia, which is re­garded as one of the big­gest travel and tourism B2B fairs in Asia, Ker­ala Tourism has taken a 27 sq me­tre stand which is based on the theme of ‘Back­wa­ters of Ker­ala’.

Four co-ex­hibitors will also par­tic­i­pate in the event along with Ker­ala Tourism,” says P. I. Sheik Pa­reeth, Di­rec­tor- Ker­ala Tourism. “The de­mand for short-haul travel is en­cour­ag­ing from the Asian coun­tries. We hope to lever­age it for our ben­e­fit,” he adds.

Ker­ala bagged the largest num­ber of hon­ours at the 201314 Na­tional Tourism Awards dis­trib­uted by Pres­i­dent Pranab Mukher­jee last month.

AP Anilku­mar, Min­is­ter for Tourism, Ker­ala Gov­ern­ment, re­ceived the Awards. He says, “The growth of Ker­ala Tourism is very high. Ker­ala is the fastest grow­ing tourism des­ti­na­tion in the world. This is mainly be­cause of the pri­vate in­dus­try es­pe­cially the tour op­er­a­tors and hote­liers.”

Anilku­mar in­foms that Ker­ala has sub­mit­ted to the cen­tre a multi-project

` plan worth 568 crore that aim­sto boost the state’s tourism pro­file.

G Ka­mala Vard­hana Rao, Tourism Sec­re­tary, Govt of Ker­ala, says that the es­tab­lish­ment has been con­sis­tently striv­ing to po­si­tion the state as a global des­ti­na­tion with a

Rao talks about their ma­jor ini­tia­tive, Blog Ex­press and in­forms that as a part of the pro­mo­tional cam­paign they are fo­cus­ing on tap­ping un­ex­plored des­ti­na­tions like China, Ja­pan and other Far East coun­tries.

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