Sell In­dian sum­mers as well

While the e-Tourist Visas are strength­en­ing in­bound num­bers, In­dia needs to be pro­moted as a year-round des­ti­na­tion to really reap its ben­e­fits.

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New Delhi- based In­dian Leg­ends Hol­i­days has stayed true to its name and has been ac­tively pro­mot­ing In­dia to in­ter­na­tional mar­kets. Ac­cord­ing to Ravinder Ku­mar, Di­rec­tor, In­dian Leg­ends Hol­i­days, the fig­ures for in­bound tourism as per gov­ern­ment records are very en­cour­ag­ing. “This is re­flected in our com­pany’s growth which on an av­er­age is 15-20 per cent. In­bound busi­ness is go­ing through a ma­jor tran­si­tion. e-Tourist Visas will definitely change the im­age of the coun­try as get­ting visa is one of the tough­est parts of the jour­ney to In­dia. The ini­tial re­ports from the US and other coun­tries are show­ing en­cour­ag­ing re­sults but we need to wait for the next 12 months to see the ef­fects,” he says.

Ku­mar adds that the travel trade col­lec­tively must sell In­dia as a year- round des­ti­na­tion rather than just for five to seven months. He ex­plains, “My sin­cere re­quest to the tour op­er­a­tors and hote­liers is to not do neg­a­tive public­ity about In­dia be­ing a hot coun­try. We have ways to do sight­see­ing even in May and June. As a com­pany, we had han­dled 2,500 pax in May and June on the GT sec­tor in 2011.”

Shar­ing his per­spec­tive on the chang­ing trends in in­bound tourism, he says that the fo­cus is more on ex­pe­ri­en­tial tourism than just vis­it­ing the sites and cities. “Clients are ask­ing for in­ter­ac­tion rather than just fol­low the itin­er­ary. The Golden Tri­an­gle still rules along with Kha­ju­raho and Varanasi. But there has been a huge surge in the Bud­dhist Cir­cuit, Leh, Mad­hya Pradesh and the North East,” Ku­mar says.

In the past couple of years, In­dian Leg­ends Hol­i­days, has fo­cussed on ad­ven­ture prod­ucts, with camp­ing in Hi­malayan, bi­cy­cle tours and soft trekking. Its bi­cy­cle tour from Manali to Leh has proved to be very pop­u­lar in the past two years, which in­di­cates a grow­ing in­ter­est in ad­ven­ture.

“Our en­deav­our is to cre­ate more prod­ucts with the Bud­dhist Cir­cuit but not lim­ited to Bi­har and Ut­tar Pradesh. We have a big range of th­ese prod­ucts. Nasik Kumbh is quite suc­cess­ful and we are work­ing on Ujjain Kumbh for 2016,” Ku­mar adds.

Ravinder Ku­mar

Di­rec­tor In­dian Leg­ends Hol­i­days

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