Sell Indian summers as well
While the e-Tourist Visas are strengthening inbound numbers, India needs to be promoted as a year-round destination to really reap its benefits.
New Delhi- based Indian Legends Holidays has stayed true to its name and has been actively promoting India to international markets. According to Ravinder Kumar, Director, Indian Legends Holidays, the figures for inbound tourism as per government records are very encouraging. “This is reflected in our company’s growth which on an average is 15-20 per cent. Inbound business is going through a major transition. e-Tourist Visas will definitely change the image of the country as getting visa is one of the toughest parts of the journey to India. The initial reports from the US and other countries are showing encouraging results but we need to wait for the next 12 months to see the effects,” he says.
Kumar adds that the travel trade collectively must sell India as a year- round destination rather than just for five to seven months. He explains, “My sincere request to the tour operators and hoteliers is to not do negative publicity about India being a hot country. We have ways to do sightseeing even in May and June. As a company, we had handled 2,500 pax in May and June on the GT sector in 2011.”
Sharing his perspective on the changing trends in inbound tourism, he says that the focus is more on experiential tourism than just visiting the sites and cities. “Clients are asking for interaction rather than just follow the itinerary. The Golden Triangle still rules along with Khajuraho and Varanasi. But there has been a huge surge in the Buddhist Circuit, Leh, Madhya Pradesh and the North East,” Kumar says.
In the past couple of years, Indian Legends Holidays, has focussed on adventure products, with camping in Himalayan, bicycle tours and soft trekking. Its bicycle tour from Manali to Leh has proved to be very popular in the past two years, which indicates a growing interest in adventure.
“Our endeavour is to create more products with the Buddhist Circuit but not limited to Bihar and Uttar Pradesh. We have a big range of these products. Nasik Kumbh is quite successful and we are working on Ujjain Kumbh for 2016,” Kumar adds.
Director Indian Legends Holidays