India needs more ports for cruises
Sean Treacy, Managing Director, Singapore and Southeast Asia, Royal Caribbean Cruises, speaks about the fleet of ships to be launched and the first-ever marketing collaboration with the Singapore Tourism Board and Changi Airport Group.
Tell us about Royal Caribbean Cruises’ business plans for India.
There’s a lot going on in Royal Caribbean Cruises globally. With 22 ships in our fleet, we will be adding one of the largest cruise ships in the summer of 2016 called ‘Harmony of the Seas’ based in Barcelona. This is an ideal ship for the Indian cruise market. Another important billion dollar ship will be ‘Explorer of the Seas’ which will cruise from Europe to Asia, stop in Kochi, go for a three-
We have entered into an agreement with the Singapore Tourism Board to cooperate with us to spend more in terms of marketing dollars to promote cruise in South East Asia and in India. Royal Caribbean International has signed a firstever multi-million dollar marketing collaboration with the Singapore Tourism Board (STB) and Changi Airport Group (CAG) to promote cruising out of Singapore. And in turn, attract the cruise line’s largest number of overseas fly-cruise guests.
What is the growth rate of cruise tourism in India?
The overall total cruise market is about 100,000 cruisers annually. We can triple the figure over the next three to four years with the growth of cruising in South East Asia, which is huge opportunity for the Indian market. There is a growing awareness of the cruise market, which is being driven by TIRUN Travel Marketing Team and we need to build the market in support of travel and trade partners.
We have over 40 cruises with three to five cruise nights, which is ideal for the Indian cruise market as it will help drive a lot of growth in this market
Managing Director, Singapore and Southeast Asia, Royal Caribbean Cruises