Offering niche tour options
Amit Malhotra, Director, India Operations, Bestway Tours & Safaris, gives an account of their USP and predicts the Indian tourism industry’s course for 2016.
With a vision to promote the rich heritage and culture of India, Bestway Tours & Safaris provides a host of tours to their customers, ranging from cultural, adventure, beach, Ayurveda, culinary, yoga and spa tours, and much more. Headquartered in Vancouver, Canada, Bestway now serves major tour operators in North America, Europe and the Middle East, apart from covering India, Bhutan, Sri Lanka, Nepal and Tibet.
Malhotra says, “Our USP lies in our special interest tours, which are niche tourism products and an alternative to mass tours. It is the provision of customised leisure and recreational experiences driven by the spe- cific expressed interests of individuals and groups.” Regarding some new and interesting tours that have been added to their itinerary he elaborates, “Some of the unique tours we have included are textile tours, women-only tours, bicycle tours, photographic tours, culinary tours and battlefield tours. We are a fast growing company and with the expansion of the team, we are looking to add more special interest tours to our exhaustive list of itineraries.”
For the forthcoming year, Malhotra predicts a positive future for the tourism industry in India. “In the Tourism 2020 Vision document, WTO forecasts that India has the potential to reach nearly 8.9 million international arrivals by 2020,” he mentions. “With the introduction of e-Tourist Visa to 113 nationalities worldwide, inbound traffic to India has been on the rise consistently. So, in all, we can say 2016 will be prosperous year for inbound travel,” he adds.