Going digital @FITUR

The application of new technologies has revolutionised the tourism industry both from the marketing point of view, booking portals and from that of travellers’ experiences.

The use of new technologies and their association with a type of tourism that is increasingly multi-device will be one of the most striking features of FITUR, the International Tourism Fair due to be staging its 36th edition from January 20 to 24, 2016 at Feria de Madrid.

The prominent role that new technologies will play at FITUR 2016 will be visible in the innovative offering of businesses and exhibitors (airlines that allow boarding passes to be shown on wearable devices; hotel establishments where you can check in from a smartphone, or where a SmartWatch can be used as a room key, etc.), but above all in the specialised sections such as FITUR Tech and FITUR Know How & Export.

The FITUR Tech Tourism Innovation and Technology Forum organised in collaboration with the Instituto Tecnológico Hotelero, ITH, is becoming consolidated at its 10th staging as a standard in tourism innovation and technology. The meeting will showcase the technological advances that are impacting on tourism and on traveller behaviour, which is increasingly technical and connected with destinations. The forum will also feature the application of artificial intelligence to the tourism business to make it more competitive.

Furthermore, the fourth staging of FITUR Know How & Export, promoted by SEGIT- TUR, the State Corporation for Innovation Management and Tourism Technologies, will focus on more transformative solutions in integral tourism management and its projection abroad. Special relevance will also be given at this forum to projects by entrepreneurs and start-ups associated with technological development, such as tourism apps.

In short, technology and tourism are coming together at FITUR 2016, demonstrating the trade show’s commitment to the innovations being generated in the travel industry.