Germany for nature
GNTO is promoting Germany as a ‘nature destination’ in 2016. Romit Theophilus, Director, Marketing and Sales (India), GNTO, tells about their promotional plans.
The German National Tourist Office, India (GNTO) is planning to promote Germany as Nature and Landscape Destination. This was announced at their recent B2B engagement workshops with travel agents and tour operators. The workshops were conducted in New Delhi, Mumbai, Bengaluru and Ahmedabad to present their products and offers to the travel agents.
“We are looking at promoting many things in Germany. Our main agenda is to promote family travel, honeymoon travel and MICE trips in Germany. We are also interested in promoting our themebased parks. This year we concentrated on Traditions and Customs of Germany and in 2016 we are looking at promoting Germany as Nature and Landscape Destination. In 2016 the products shall be based more on what Germany has to offer as a Nature Destination,” says Theophilus.
Germany witnessed around 4,80,000 overnights from India during January-August, 2015. The percentage increase of inbound tourists in Germany in July 2015 was 9.6 per cent over the same period in 2014.
Stressing on training as a useful tool for travel trade and how GNTO engages with them, Theophilus adds, “We are working very closely with the travel agents. We organise meetings with the agents, conduct seminars and also provide training in their offices to help them get better equipped with the products. By next year we hope to launch an online travel agent training tool as well.”
We organise meetings, conduct seminars and also provide training to help the agents get better equipped with the products
The workshop saw 13 German sellers giving an extensive presentation, explaining the travel agents the products highlights as well attractions for the Indian travellers. The partners showcasing their products at the roadshow included Accor Hotels, Intercontinental Berlin, Rail Europe, State Tourism Board of Saxony, The City Tourism Board of Stuttgart and The City Tourism Board of Baden-Baden.