TravTalk - India

Sarovar Premiere enters Agra

Crystal Sarovar Premiere is the latest five-star property added in Agra. Lokesh Kumar Upadhya, General Manager, Crystal Sarovar Premiere Agra, tells what they are doing to promote Agra beyond the Taj.

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Crystal Sarovar Premiere is the latest five star hotel in Agra. The property is strategica­lly located on Fatehabad Road, Agra’s tourist hub and is approximat­ely 1.5 kms from the Taj Mahal. It is a full service premium hotel with exquisitel­y furnished 136 rooms of which 72 rooms have the as well. Agra beyond the Taj is what we talk about to agents or guests who wish to know more about this historic city. The untouched destinatio­ns such as Chambal Safari, chini ka Rauza and many more, are lesser known but important destinatio­ns for the guests who wish to explore Agra, beyond the Taj Mahal.”

According to Upadhya, as custodian of brand India and in particular brand Agra, it is Sarovar Hotel’s endeavour to do justice by bringing out the hidden treasures of the city. He adds that they wish to break the traditiona­l barrier and showcase the lesser-known monuments of the city and try and explore the unexplored. Agra has moved from being one to two night destinatio­n among MICE and the inbound segment.

Sarovar Hotels & Resorts is currently spread over 48 destinatio­ns and has got 12 hotels in its pipeline. The ARR of Crystal Sarovar Premiere Agra

` is 5,000.

Agra beyond the Taj is what we talk about to agents or guests who wish to know more about this historic city

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 ?? Lokesh Kumar Upadhya ?? General Manager Crystal Sarovar Premiere Agra
Lokesh Kumar Upadhya General Manager Crystal Sarovar Premiere Agra
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