TravTalk - India

Rajasthan eyes domestic tourists

With an increased budget for marketing this year, Rajasthan Tourism is reaching out to travel agents and tour operators to update them about the new and upcoming products. G.S. Gangwal, Joint Director, Department of Tourism, Government of Rajasthan, revea

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You have a renewed focus on domestic tourists. Why?

Earlier, we used to focus mostly on internatio­nal tourists. But, now we are developing a marketing and promotiona­l campaign for internatio­nal as well as domestic tourists. The Chief Minister of Rajasthan is very pro-tourism and is always guiding the department officials. planning and discussion stage as of now, since it requires the involvemen­t of the forest as well as the irrigation department­s as we don’t want to disturb the ecology. There are a few places in Udaipur where we will be starting cruises by 2016.

We are also promoting night or summer tourism, since the summers are extremely hot here. Six months ago, we

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