Russia on revival route
Bharat Bhushan Atree, Chairman & Managing Director, Caper Travel Company, speaks to on what is affecting Russian arrivals to India and what can be done to put Russia back on the top of tourism chart.
The devaluation of ruble saw Russian tourism market spiral down in 2015. “The year has been a disaster due to various reasons—the dwindling economic situation; unpredictable fluctuations in local currency market; change in government policy to promote domestic tourism over outbound tourism; restrictions on government employees to holiday outside Russia amidst the general unrest in the current geopolitical situation,” says Bharat Bhushan Atree. “All concerned partners like hotels, transporters, DMCs etc., should offer competitive packages for the Russian market at least for the coming one to two years and thus make India an affordable destination for Russian tourists.”
Speaking about the main agenda in 2016 to tap the Russian market, Atree adds, “Our main focus currently is to maintain low costs due to the devaluation of the Russian currency by almost 100 per cent. For the Russian tourists, almost everything has become double the price. We are also looking at an effective use of technology to make the distribution of products easier and cost-effective. We aim to continue promoting India as a destination in the Russian market in these difficult times as well. It is also important that the Indian tourism market increases its marketing spend in Russia to continue to get tourists from the Russian market.” Atree calls upon the Indian government to support Russia by offering true visa on arrival facility instead of e-Tourist Visa.
With the closure of Egypt as a destination for Russian tourists, we expect to see an increase in the demand for India as a destination
Chairman & Managing Director Caper Travel Company