Rus­sia on re­vival route

Bharat Bhushan Atree, Chair­man & Man­ag­ing Di­rec­tor, Ca­per Travel Com­pany, speaks to on what is af­fect­ing Rus­sian ar­rivals to In­dia and what can be done to put Rus­sia back on the top of tourism chart.

TravTalk - India - - Nto - A S

The de­val­u­a­tion of ru­ble saw Rus­sian tourism mar­ket spiral down in 2015. “The year has been a disas­ter due to var­i­ous rea­sons—the dwin­dling eco­nomic sit­u­a­tion; un­pre­dictable fluc­tu­a­tions in lo­cal cur­rency mar­ket; change in govern­ment pol­icy to pro­mote do­mes­tic tourism over out­bound tourism; re­stric­tions on govern­ment em­ploy­ees to hol­i­day out­side Rus­sia amidst the gen­eral un­rest in the cur­rent geopo­lit­i­cal sit­u­a­tion,” says Bharat Bhushan Atree. “All con­cerned part­ners like ho­tels, trans­porters, DMCs etc., should of­fer com­pet­i­tive pack­ages for the Rus­sian mar­ket at least for the com­ing one to two years and thus make In­dia an af­ford­able desti­na­tion for Rus­sian tourists.”

Speak­ing about the main agenda in 2016 to tap the Rus­sian mar­ket, Atree adds, “Our main fo­cus cur­rently is to main­tain low costs due to the de­val­u­a­tion of the Rus­sian cur­rency by al­most 100 per cent. For the Rus­sian tourists, al­most ev­ery­thing has be­come dou­ble the price. We are also look­ing at an ef­fec­tive use of tech­nol­ogy to make the dis­tri­bu­tion of prod­ucts eas­ier and cost-ef­fec­tive. We aim to con­tinue pro­mot­ing In­dia as a desti­na­tion in the Rus­sian mar­ket in th­ese dif­fi­cult times as well. It is also im­por­tant that the In­dian tourism mar­ket in­creases its mar­ket­ing spend in Rus­sia to con­tinue to get tourists from the Rus­sian mar­ket.” Atree calls upon the In­dian govern­ment to sup­port Rus­sia by of­fer­ing true visa on ar­rival fa­cil­ity in­stead of e-Tourist Visa.

With the clo­sure of Egypt as a desti­na­tion for Rus­sian tourists, we ex­pect to see an in­crease in the de­mand for In­dia as a desti­na­tion

Bharat Bhushan Atree

Chair­man & Man­ag­ing Di­rec­tor Ca­per Travel Com­pany

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.