Canada on a branding spree
Canada has gone all out to promote the destination to Indians in exciting campaigns. As part of their marketing initiative, Destination Canada branded 200 radio taxis and Select Citywalk Mall, Saket in New Delhi.
Destination Canada inaugurated its Radio Cab branding at Canada House and the branding campaign in Select Citywalk Mall, Saket on November 24, and December 7, 2015 respectively.
“We are very excited about our promotional activities in India. There is high demand from the Indian market for Canada and we are raising awareness about the destination. We have branded 200 radio cabs in New Delhi, which will run throughout December 2015. Our other promotional activities include radio promotions, print advertisements which point out the price points along with itineraries and experiences in Canada,” said Rupert Peters, Regional Managing Director, Destination Canada.
The campaign at Select Citywalk Mall, Saket, was offically inaugrated by Nadir Patel, High Commissioner for Canada to India. Speaking at the event, Patel said, “The mall branding is a fantastic opportunity for us to showcase Canadian visuals, scenery, colours, and tourism products at one of the busiest public places in the city. We are promoting the winter tourism season in Canada.”
Discussing the special deals being offered by Canada for the winter, SanJeet, India Representative, Destination Canada, said, “We have been collaborating with the travel trade and with their efforts we saw a growth of over 10 per cent till now. Travel agents are selling packages to the clients in the mall and if someone avails those packages at this time, they get a special deal. This is a way of working with the agents who can meet their numbers for Canada and spread awareness about the destination. Also with the direct flight between Toronto and New Delhi, we expect to see a substantial growth.”