Face of Bali Tourism in In­dia

In an ef­fort to grab a big­ger chunk of the In­dian out­bound mar­ket, Bali Tourism has ap­pointed Rep­re­sen­ta­tion World to pro­mote it­self amidst the travel fra­ter­nity.

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Bali Tourism Pro­mo­tion Board has ap­pointed Repre-sen­ta­tion World LLP, as its In­dia rep­re­sen­ta­tive with ef­fect from De­cem­ber 1, 2015. This was an­nounced at an event hosted by the Min­istry of Tourism of the Re­pub­lic of In­done­sia along with Con­sulate Gen­eral of In­done­sia in Mum­bai, where the In­done­sian del­e­ga­tion made a desti­na­tion pre­sen­ta­tion and in­ter­acted with the travel trade fra­ter­nity to pro­mote a new seg­ment of ad­ven­ture and eco-tourism.

Vi­neet Gopal, who heads New Delhi-based Rep­re­sen­ta­tion World LLP, says, “The Bali Tourism Pro­mo­tion Board head of­fice is look­ing at the In­dia mar­ket in a very big way and be­ing present here is the first big step. The idea is to go for­ward ag­gres­sively, and we have charted out a plan for 2016-17 start­ing with ed­u­cat­ing the travel trade, which will re­main our prime fo­cus. We want the travel trade fra­ter­nity to un­der­stand the prod­uct well be­fore they can start sell­ing to the clients. Our up­com­ing ac­tiv­i­ties will be on a mega scale as we want to close this year with 1,20,000 ar­rivals.”

Fur­ther he added, “Apart from road­shows for Bali, we will launch a desti­na­tion spe­cial­ist pro­gram by March 2016 and they will qual­ify for fa­mil­iari­sa­tion trips.”

Gilda Sa­grado, Ex­ec­u­tive Di­rec­tor (Pro­mo­tion & Mar­ket­ing), Bali Tourism Pro­mo­tion Board, who was also present at the event, says, “Year 2014 saw In­dian ar­rivals touch 88,074, which was al­ready an in­crease of 36 per cent over the pre­vi­ous year. This year, up un­til Oc­to­ber 2015, we have recorded 90,327 In­dian tourists into Bali and we are look­ing at dou­bling th­ese num­bers by 2016 end. We ex­pect Garuda Air to launch di­rect flights be­tween In­dia and Bali soon.”

Mon­ica Mo­hin­dra, Brand Am­bas­sador, Tourism Pro­mo­tion Re­la­tions through Bali Tourism Pro­mo­tion Board, said, “This is the first time we are fo­cus­ing on In­dia, which is a very im­por­tant for us. We want it to be among the top ten mar­kets for Bali. There’s a huge con­nect be­tween the coun­tries in terms of cul­ture, re­li­gion, lan­guage, her­itage, etc and we want to tap In­dia’s po­ten­tial through this as­pect.”

Gilda Sa­grado, Vi­neet Gopal and Mon­ica Mo­hin­dra

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