Face of Bali Tourism in India
In an effort to grab a bigger chunk of the Indian outbound market, Bali Tourism has appointed Representation World to promote itself amidst the travel fraternity.
Bali Tourism Promotion Board has appointed Repre-sentation World LLP, as its India representative with effect from December 1, 2015. This was announced at an event hosted by the Ministry of Tourism of the Republic of Indonesia along with Consulate General of Indonesia in Mumbai, where the Indonesian delegation made a destination presentation and interacted with the travel trade fraternity to promote a new segment of adventure and eco-tourism.
Vineet Gopal, who heads New Delhi-based Representation World LLP, says, “The Bali Tourism Promotion Board head office is looking at the India market in a very big way and being present here is the first big step. The idea is to go forward aggressively, and we have charted out a plan for 2016-17 starting with educating the travel trade, which will remain our prime focus. We want the travel trade fraternity to understand the product well before they can start selling to the clients. Our upcoming activities will be on a mega scale as we want to close this year with 1,20,000 arrivals.”
Further he added, “Apart from roadshows for Bali, we will launch a destination specialist program by March 2016 and they will qualify for familiarisation trips.”
Gilda Sagrado, Executive Director (Promotion & Marketing), Bali Tourism Promotion Board, who was also present at the event, says, “Year 2014 saw Indian arrivals touch 88,074, which was already an increase of 36 per cent over the previous year. This year, up until October 2015, we have recorded 90,327 Indian tourists into Bali and we are looking at doubling these numbers by 2016 end. We expect Garuda Air to launch direct flights between India and Bali soon.”
Monica Mohindra, Brand Ambassador, Tourism Promotion Relations through Bali Tourism Promotion Board, said, “This is the first time we are focusing on India, which is a very important for us. We want it to be among the top ten markets for Bali. There’s a huge connect between the countries in terms of culture, religion, language, heritage, etc and we want to tap India’s potential through this aspect.”
Gilda Sagrado, Vineet Gopal and Monica Mohindra