Up­beat on In­dia

Dim­ple Ram­burn, Di­rec­tor of Busi­ness De­vel­op­ment and Emerg­ing Mar­kets, Star­wood Ho­tels & Re­sorts – Mau­ri­tius, tells about the brand and its in­dia plans.

TravTalk - India - - Nto -

With In­dian tourist ar­rivals ris­ing at a high rate into Mau­ri­tius, Ram­burn shows op­ti­mism for fur­ther growth from the coun­try. “In­dia as a feeder mar­ket has in­cre­men­tally in­creased, year over year, in all mar­kets; and es­pe­cially for Mau­ri­tius. As in June 2015, In­dian tourist ar­rivals in­creased 17.5% over 2014, only to be out­done by Chi­nese vis­i­tors (60%). In­dia is in our top 10 source mar­kets for all 3 Re­sorts in Mau­ri­tius,” says Ram­burn

Fur­ther she dis­cussed about the MICE fa­cil­i­ties at the group’s prop­er­ties in Mau­ri­tius, say­ing, “Le Meri­dien Ile Mau­rice and Westin Tur­tle Bay Re­sort & Spa Mau­ri­tius cap­ture more con­fer­ence busi­ness as their fa­cil­i­ties ac­com­mo­date larger groups. Pre­vi­ously, they jointly held an In­dian wed­ding for 3000 peo­ple. The St. Regis Mau­ri­tius Re­sort, in its three years of op­er­a­tion, has hosted large In­dian wed­dings and re­cep­tions of 150-300 peo­ple.”

Ram­burn also listed the mar­ket­ing ini­tia­tives, say­ing, “We have built a ded­i­cated site just for the villa— www.streg­isvil­la­mau­ri­tius.com. Aside from part­ner­ing with our lux­ury tour oper­a­tors and agents, we have also reached out to high- end concierge ser­vice providers and villa es­tate agents.”

She laid stress on the im­por­tance of staff train­ing, “A chal­lenge, par­tic­u­larly for the In­dian Ocean Re­sorts, is that there are lim­ited re­sources for re­cruit­ing on an is­land desti­na­tion and all ho­tels/ re­sorts are vy­ing for the same pool of tal­ent. With in­creased de­vel­op­ment, and al­lure of cruise ship em­ploy­ment, the pool be­comes that much more lim­ited, and ho­tels more com­pet­i­tive. Thus, pro­vid­ing proper train­ing and an en­cour­ag­ing work en­vi­ron­ment are vi­tal to our as­so­ciates’ fu­ture suc­cess.”

Stress­ing on the as­sis­tance pro­vided by travel agents and tour oper­a­tors, Ram­burn says, “We hold our re­la­tion­ships with travel agents and tour oper­a­tors in high re­gard. For a desti­na­tion like Mau­ri­tius, that is still rel­a­tively up and com­ing in mar­kets out­side Europe, th­ese agents are our voice to the po­ten­tial guests.” She adds, “In ad­di­tion to the lim­ited flight lift into the coun­try, our part­ners make it seam­less for our guests to book their hol­i­day pack­ages and as­sist our Sales Team on the is­land.”

Dim­ple Ram­burn

Di­rec­tor of Busi­ness De­vel­op­ment and Emerg­ing Mar­kets

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.