Vikrant Mudaliar has been appointed as the Chief Marketing Officer of Yatra.com. He will be responsible for leading marketing activities across all Yatra.com business-lines and group entities. He will be responsible for all traffic and consumer marketing initiatives across web and mobile platforms. Mudaliar brings with him over 17 years of experience and has handled leadership roles across business management, marketing, sales and strategy functions. He previously served as Chief Sales & Marketing Officer at Lenskart.com. While his longest stint was with Tata Sky for close to a decade, he has also previously worked at General Motors India, Jumbo Electronics Dubai and Pepsi Foods Ltd.