Discover real India

The travel and tourism industry is speculating support to be extended by the government in this budget session. The eTV has shown whooping numbers and the extension to 37 more countries apart from the existing 113, will increase tourist arrivals. We offer standardised infrastructure, international services and a warm welcome. The history, art, culture, festivals, tropical forests, wildlife, the Himalayas, pristine beaches, backwaters and the vibrancy of diversity should beckon a traveller to come to India.

Then why is the number hovering? The answer to this is multifold -the global economic situation, terrorism, political unrest and the fact that India has become an expensive destination due to taxation policies, among others. The industry stakeholders along with the government need to pave the way over these potholes. The message of Incredible India must be spread internationally, the value-for-money destination that India is has to be promoted and a sentiment of what India holds for the traveller has to be showcased. India is actually still an undiscovered and unexplored destination!