Lavasa tar­gets 1.5 lakh vis­i­tors

With new tourism of­fer­ings and ho­tels com­ing up in In­dia’s first smart city, Lavasa is all set to get record num­ber of vis­i­tors this year.

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Lavasa, touted as In­dia’s first smart city, is adding more prod­ucts to its port­fo­lio ev­ery year to at­tract vis­i­tors. Ra­jiv Dug­gal, Chief Ex­ec­u­tive Of­fi­cer, Lavasa Cor­po­ra­tion Lim­ited, re­veals, “Lavasa will al­ways re­main spe­cial be­cause of mul­ti­ple rea­sons rang­ing from be­ing In­dia’s first smart city, the awe­some weather, en­chant­ing beauty that changes from day to night, a mes­meris­ing lake front, over 50 and more kinds of cuisines on of­fer, ad­di­tion of world class tourism ac­tiv­i­ties and above all the love of 11 lakh tourists with av­er­age 1.8 day stay at Lavasa ev­ery year.”

In fact, Dug­gal said that 2016 should see this fig­ure reach 1.5 lakh with an av­er­age stay of 2 nights, thanks to the new of­fer­ings in tow. “Our ad­ven­ture ac­tiv­ity based camp – Xthrill – has added many new in­no­va­tive prod­ucts and con­tin­ues to be a favourite with cor­po­rate team build­ing. We have added the Je­to­va­tor along with new wa­ter based ac­tiv­i­ties. We in­tend to com­mence na­ture walks with star- gaz­ing in March 2016. The first Novo­tel Re­sort, along with a Hol­i­day Inn Ex­press prop­erty, are slated to go live this year.”

Lavasa is also a pop­u­lar desti­na­tion for many events, says Dug­gal. “Apart from large events that we do once ev­ery quar­ter, this year we are plan­ning on a large film fes­ti­val that will take place at Lavasa, and we ex­pect to show­case some of the best movies from around our re­gion. We also in­tend to com­mence road­shows in key tourism gen­er­at­ing mar­kets this year. Med­i­cal tourism will be an­other strong fo­cus for us,” he added.

An­other high­light is the Lavasa In­ter­na­tional Con­ven­tion Cen­tre (LICC), which is the third largest stand­alone in­ter­na­tional con­ven­tion cen­tre in the coun­try, claims Dug­gal. “Busi­ness travel to Lavasa is large, with the ad­di­tion of over 300 ho­tel rooms in 2016, and we should see this num­ber in­crease even fur­ther. We do around 206 days of con­fer­enc­ing at this mo­ment,” he added.

Ra­jiv Dug­gal

Chief Ex­ec­u­tive Of­fi­cer Lavasa Cor­po­ra­tion Lim­ited

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