Kiwi Link only in Mumbai
Tourism New Zealand is creating targeted itineraries along with Kiwi specialists based on its ‘Active Considerer’ Monitor with Mumbai being its only focus for this year’s Kiwi Link India.
collaborating with the private sector for some joint projects to target various segments like MICE, FITs, weddings groups as well as the honeymoon sector,” he said.
While Germany is the biggest source market for Turkey, Ozgur is very positive about India. “Every year we receive five million German travellers to Turkey, and we already have other European conventional markets. Why we are interested in India and other Southeast Asian destinations is the fact that these markets have a really big potential.
Research forms the core of all strategies that Tourism New Zealand (TNZ) develops and it is evident in the tweaks it has made to its activities this year. To start with, it has made its Kiwi Link India more focused this year with only Mumbai on the agenda. Steven Dixon, Regional Manager South & South East Asia, Tourism New Zealand, says, “Kiwi Link is aimed at educating our trade partners about the destination and understanding their clients’ requirements. Last year, we held it in Mumbai and New Delhi but this time we will focus only on Mumbai.”
We are also collaborating with the private sector for some joint projects to target various segments like MICE, FITs, weddings groups & honeymooners We have different packages on our website which our trade partners have developed for this target audience
He adds that the tourism board is looking to invest heavily in India. “We will invest more with our travel partners which means we will be having a lot of communication with them, educate them about New Zealand and understand the requirements of Indian travellers. We currently get around 45,000 Indians, which in itself is an increase in growth of around 23 per cent. But our research says that there are a lot more people in India who
Based on the findings from the survey, TNZ has developed specific itineraries along with its trade partners. “It’s a targeted approach. We have different packages on our website which our trade partners have developed for this target audience,” Dixon says.
At the time of going to press, TNZ had around 68 specialists. It continues to refine the program and promote it to attract the trade to become Kiwi specialists.