Go Dutch: Targeting 120,000 Indians

Jos Vranken, Managing Director, Netherlands Board of Tourism & Conventions (NBTC Holland Marketing) claims that with better connectivity between India & Holland, the growth in Indian arrivals to the country will only go up.

How do you think the new connectivity from India to Amsterdam would help the tourism industry in Netherlands?

The Jet Airways partnership with KLM and Delta and the announcement of daily flights from Mumbai and Delhi to Amsterdam is just in time with the spring season, when the tulip garden opens. Destination Holland is doing very well with 15 million international guests coming to Netherlands, which is equivalent to almost one guest per Dutch person living in the country. India has long been a very promising source market, and we are very confident that through the increased connectivity with Jet Airways and its partners — KLM and Delta — there will be acceleration of growth. Last year we saw 95,000 Indian guests travelling to Netherlands. And we are anticipating the number to increase to 120,000, which would translate into a 26 per cent growth from the Indian market