Tourism boards target Tier-II, III cities
The UNWTO predicts that India will account for 50 million outbound tourists by 2020. various NTOs their new products, marketing plans and offers for agents in 2016. finds out from
Facts: 72,145 Indian tourists in 2015, (MICE and weddings: 15% and FIT: 85%). There was a rise in Indian footfalls to Mauritius from FITs, MICE, wedding, families and honeymooners. Products & destinations to look out for: To promote low season by focusing on attractions for families, a campaign ‘Family Fun Adventure’ from May 1- September 30, 2016 will be launched. All activities will be available at reduced rates during the period of the campaign. Marketing & promotional plans for 2016: Expecting the number of Indian visitors to reach around 85,000; continue to promote Mauritius as MICE, wedding, honeymoon, adventure, golf, family and luxury destination; MTPA-India will conduct trade presentations and seminars in all major cities. The island offers visa-free entry for Indian passport holders and has direct flights from Mumbai, Delhi, Chennai and Bangalore.
Fact: 15% increase in Indian arrivals over 2014 with distribution of leisure at 30%, VFR at 32%, business at 30% and miscellaneous and students comprising the rest. Products & destinations to look out for: Manchester, Liverpool, Edinburgh, Birmingham, Belfast, York, Oxford, Chester and Bath Marketing and promotional plans
for 2016: Create unique content focused on the Indian traveller; product development for Britain to add value and reach the clients through effective campaigns; new campaign #OMGB GREAT Britain - Home of Amazing Moments is an evolution of the previous marketing campaigns. Facts: 4,748 Indian visitors and 11,497 Indian overnight stays in 2015, corresponding to an increase of 68% in tourist arrivals and 96% in overnight stays over that in 2014. Marketing & promotional plans for 2016: Zagreb Tourist Board will attend ECM India Meetings Industry Roadshow in April; Fams in collaboration with trade partners. For the agents: During the Advent time 2016 ( November 26, 2016January 8, 2017), Turkish Airlines will give discounts for its flights to Zagreb (20% for Business Class, 15% for Economy Class).
Facts: Over 25,000 Indian visitors in 2014; it is estimated to have grown by 25% in 2015. A significant increase seen in FITs from India, especially from segments like self-drive, families, honeymooners and adventure.
Products & destinations to look out for: Ireland’s Ancient East, Self-drive touring products of the Wild Atlantic Way and the Causeway Coastal Route, Game of Thrones filming in Northern Ireland, the Gobbins and NI Year of Food and Drink, cities like Waterford, Cork, Galway, County Kerry Marketing & promotional plans for 2016: Targeting a 15-20% increase in Indian tourist arrivals to Ireland; promotion of the British Irish Visa Scheme; focus on the travel trade, consumers and the media. For the agents: Joint marketing partnerships; online and offline training programmes; Fam trips and workshops; roadshows will be conducted in Mumbai, Delhi and Bangalore; promotion of Ireland Specialists.
Manager-India, Mauritius Tourism Promotion Authority (MPTA) Vivek Anand
Expert Assistant, Promotion Department, Zagreb Tourist Board Danijel Petrovi
Head of Northern Ireland, Tourism Ireland Aubrey Irwin
Country Manager India, VisitBritain Shivali Suri