Tourism boards tar­get Tier-II, III cities

The UNWTO pre­dicts that In­dia will ac­count for 50 mil­lion out­bound tourists by 2020. var­i­ous NTOs their new prod­ucts, mar­ket­ing plans and of­fers for agents in 2016. finds out from

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Facts: 72,145 In­dian tourists in 2015, (MICE and wed­dings: 15% and FIT: 85%). There was a rise in In­dian foot­falls to Mau­ri­tius from FITs, MICE, wed­ding, fam­i­lies and hon­ey­moon­ers. Prod­ucts & des­ti­na­tions to look out for: To pro­mote low sea­son by fo­cus­ing on at­trac­tions for fam­i­lies, a cam­paign ‘Fam­ily Fun Ad­ven­ture’ from May 1- Septem­ber 30, 2016 will be launched. All ac­tiv­i­ties will be avail­able at re­duced rates dur­ing the pe­riod of the cam­paign. Mar­ket­ing & pro­mo­tional plans for 2016: Ex­pect­ing the num­ber of In­dian vis­i­tors to reach around 85,000; con­tinue to pro­mote Mau­ri­tius as MICE, wed­ding, honeymoon, ad­ven­ture, golf, fam­ily and lux­ury des­ti­na­tion; MTPA-In­dia will con­duct trade pre­sen­ta­tions and sem­i­nars in all ma­jor cities. The is­land of­fers visa-free en­try for In­dian pass­port hold­ers and has di­rect flights from Mum­bai, Delhi, Chen­nai and Ban­ga­lore.

Fact: 15% in­crease in In­dian ar­rivals over 2014 with dis­tri­bu­tion of leisure at 30%, VFR at 32%, busi­ness at 30% and miscellaneous and stu­dents com­pris­ing the rest. Prod­ucts & des­ti­na­tions to look out for: Manch­ester, Liver­pool, Ed­in­burgh, Birm­ing­ham, Belfast, York, Ox­ford, Ch­ester and Bath Mar­ket­ing and pro­mo­tional plans

for 2016: Cre­ate unique con­tent fo­cused on the In­dian trav­eller; prod­uct de­vel­op­ment for Bri­tain to add value and reach the clients through ef­fec­tive cam­paigns; new cam­paign #OMGB GREAT Bri­tain - Home of Amaz­ing Mo­ments is an evo­lu­tion of the pre­vi­ous mar­ket­ing cam­paigns. Facts: 4,748 In­dian vis­i­tors and 11,497 In­dian overnight stays in 2015, cor­re­spond­ing to an in­crease of 68% in tourist ar­rivals and 96% in overnight stays over that in 2014. Mar­ket­ing & pro­mo­tional plans for 2016: Za­greb Tourist Board will at­tend ECM In­dia Meet­ings In­dus­try Road­show in April; Fams in col­lab­o­ra­tion with trade part­ners. For the agents: Dur­ing the Ad­vent time 2016 ( Novem­ber 26, 2016Jan­uary 8, 2017), Turk­ish Air­lines will give dis­counts for its flights to Za­greb (20% for Busi­ness Class, 15% for Econ­omy Class).

Facts: Over 25,000 In­dian vis­i­tors in 2014; it is es­ti­mated to have grown by 25% in 2015. A sig­nif­i­cant in­crease seen in FITs from In­dia, es­pe­cially from seg­ments like self-drive, fam­i­lies, hon­ey­moon­ers and ad­ven­ture.

Prod­ucts & des­ti­na­tions to look out for: Ire­land’s An­cient East, Self-drive tour­ing prod­ucts of the Wild Atlantic Way and the Cause­way Coastal Route, Game of Thrones film­ing in North­ern Ire­land, the Gob­bins and NI Year of Food and Drink, cities like Water­ford, Cork, Gal­way, County Kerry Mar­ket­ing & pro­mo­tional plans for 2016: Tar­get­ing a 15-20% in­crease in In­dian tourist ar­rivals to Ire­land; pro­mo­tion of the Bri­tish Ir­ish Visa Scheme; fo­cus on the travel trade, con­sumers and the me­dia. For the agents: Joint mar­ket­ing part­ner­ships; on­line and off­line train­ing pro­grammes; Fam trips and work­shops; road­shows will be con­ducted in Mum­bai, Delhi and Ban­ga­lore; pro­mo­tion of Ire­land Spe­cial­ists.

Man­ager-In­dia, Mau­ri­tius Tourism Pro­mo­tion Au­thor­ity (MPTA) Vivek Anand

Ex­pert As­sis­tant, Pro­mo­tion De­part­ment, Za­greb Tourist Board Dani­jel Petrovi

Head of North­ern Ire­land, Tourism Ire­land Aubrey Ir­win

Country Man­ager In­dia, Vis­itBri­tain Shivali Suri

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