In­dia shines at ITB

The mega event wit­nessed the pres­ence of a large In­dian del­e­ga­tion with 66 co-ex­hibitors, led by Vinod Zut­shi, Sec­re­tary - Tourism, Govt. of In­dia, where the In­dian pav­il­ion was abuzz with ac­tiv­i­ties to pro­mote In­dia's po­ten­tial for yoga and wed­ding touri

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The Min­istry of Tourism stand at ITB Ber­lin pro­vided a strong plat­form for the In­dian tourism in­dus­try stake­hold­ers, to present their prod­ucts and ser­vices to the travel trade world­wide. Over 60 part­ners com­pris­ing state and union ter­ri­tory ad­min­is­tra­tions, other de­part­ments, tour op­er­a­tors, hote­liers, re­sort owner and other stake­hold­ers were present at the In­dia stand to show­case their di­verse tourism prod­ucts and ser­vices.

Zut­shi in­forms that In­dia was show­cased very well at the in­ter­na­tional travel plat­form. "The In­dian pav­il­ion was very well at­tended. Our ef­forts were ap­pre­ci­ated as we were awarded the 3rd Best Tourism Des­ti­na­tion in Asia for 2016. We were also recog­nised as the third most-ac­tive pav­il­ion in the whole of ITB Ber­lin; it's a huge deal con­sid­er­ing the large num­ber of par­tic­i­pants," he shares.

To pro­mote wed­ding tourism in In­dia, an ' In­dian Wed­ding Ex­pe­ri­ence', a mock wed­ding was held at the In­dian pav­il­ion for the guests. "In­dia is an ideal des­ti­na­tion for wed­ding. Thanks to its var­ied to­pog­ra­phy, a va­ri­ety of wed­ding op­tions are avail­able for guests. A beach wed­ding in Goa, or re­gal wed­dings in her­itage ho­tels amidst the desert — there is some­thing for ev­ery­one," says Zut­shi.

At ITB Ber­lin, In­dia re­in­forced its po­ten­tial as a des­ti­na­tion for niche tourism and high­lighted all the ini­tia­tives un­der­taken by the Min­istry of Tourism to give fil­lip to tourism. Zut­shi adds, "The tar­get is to con­tinue record­ing 10 per cent growth rate in in­ter­na­tional tourist ar­rivals over the next three years through a multi- pronged ap­proach, in­clud­ing proac­tive mar­ket­ing strate­gies in part­ner­ship with the tourism stake­hold­ers." As of Fe­bru­ary 26, 2016, the e- Tourist Visa ( eTV) fa­cil­ity was ex­tended to 37 more coun­tries tak­ing the to­tal count to 150 coun­tries. Fe­bru­ary 2016 alone re­ceived a to­tal of 1,17,210 tourists vis­it­ing In­dia on e- Tourist Visa ( eTV), record­ing a growth of 369.1 per cent while For­eign Tourist Ar­rivals ( FTAs) dur­ing the same month were 8.47 lakh with a growth of 11.3 per cent.

We were also recog­nised as the third most-ac­tive pav­il­ion in the whole of ITB Ber­lin; it's a huge deal con­sid­er­ing the large num­ber of par­tic­i­pants. Vinod Zut­shi Sec­re­tary - Tourism, Govt. of In­dia

The Sec­re­tary, Min­istry of Tourism, Vinod Zut­shi ad­dress­ing the me­dia at ITB Ber­lin, Ger­many

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