India shines at ITB
The mega event witnessed the presence of a large Indian delegation with 66 co-exhibitors, led by Vinod Zutshi, Secretary - Tourism, Govt. of India, where the Indian pavilion was abuzz with activities to promote India's potential for yoga and wedding touri
The Ministry of Tourism stand at ITB Berlin provided a strong platform for the Indian tourism industry stakeholders, to present their products and services to the travel trade worldwide. Over 60 partners comprising state and union territory administrations, other departments, tour operators, hoteliers, resort owner and other stakeholders were present at the India stand to showcase their diverse tourism products and services.
Zutshi informs that India was showcased very well at the international travel platform. "The Indian pavilion was very well attended. Our efforts were appreciated as we were awarded the 3rd Best Tourism Destination in Asia for 2016. We were also recognised as the third most-active pavilion in the whole of ITB Berlin; it's a huge deal considering the large number of participants," he shares.
To promote wedding tourism in India, an ' Indian Wedding Experience', a mock wedding was held at the Indian pavilion for the guests. "India is an ideal destination for wedding. Thanks to its varied topography, a variety of wedding options are available for guests. A beach wedding in Goa, or regal weddings in heritage hotels amidst the desert — there is something for everyone," says Zutshi.
At ITB Berlin, India reinforced its potential as a destination for niche tourism and highlighted all the initiatives undertaken by the Ministry of Tourism to give fillip to tourism. Zutshi adds, "The target is to continue recording 10 per cent growth rate in international tourist arrivals over the next three years through a multi- pronged approach, including proactive marketing strategies in partnership with the tourism stakeholders." As of February 26, 2016, the e- Tourist Visa ( eTV) facility was extended to 37 more countries taking the total count to 150 countries. February 2016 alone received a total of 1,17,210 tourists visiting India on e- Tourist Visa ( eTV), recording a growth of 369.1 per cent while Foreign Tourist Arrivals ( FTAs) during the same month were 8.47 lakh with a growth of 11.3 per cent.
We were also recognised as the third most-active pavilion in the whole of ITB Berlin; it's a huge deal considering the large number of participants. Vinod Zutshi Secretary - Tourism, Govt. of India
The Secretary, Ministry of Tourism, Vinod Zutshi addressing the media at ITB Berlin, Germany