Nepal marks Travel Year
The promotional campaign is aimed at enhancing domestic tourism in Nepal and encourages Nepali travellers to discover the restored nation.
Ayear after the earthquake shook Nepal, the country has been robustly trying to restore normalcy. Nepal Tourism Board's (NTB) efforts in campaigning and promoting Nepal's tourism potential have so far been fruitful as the industry is picking up on the home front as well as from neighbouring and overseas markets, informs NTB's CEO, Deepak Raj Joshi.
Their latest tourism reestablishment move comes in the form of ' Travel Year' or 'Ghumphir Barsha 2073' which was launched on the eve of Nepali New Year. Elaborating on the promotional campaign, Joshi says, "The campaign is focused on encouraging domestic tourists to travel in the country and is also expected to create an impact on inbound market by creating continuous online presence and visibility and status updates about important tourism sites." The board has reportedly allocated a certain budget for the promotional activities to ensure success of the campaign. NTB will also encourage the private sector to create special packages for Nepali tourists. "The private sector must come up with new and innovative packages targeting specific markets. We must venture out of the normal itineraries and include more local and authentic experiences and people- people reach with innovation. From another perspective, I would say, it would be important to keep excellence and quality as the hallmark of all tourism activities. Research and exploring new markets for further prospects are equally important," he adds.
Come monsoon, and the official festival season begins with Bhoto Jatra, Gaijatra festival, Janai Purnima, Indra Jatra, Teej, Dashain, Deepawali and Chhatt, heralding a way back to the hale and hearty state of celebration, an essence of the joyful Nepali culture, conveys Joshi.