15% rise in footfalls

The ongoing Grand Funtazia Carnival at Ramoji Film City, which takes place till June 5, 2016, will showcase guest performances as well as night parades.

Ramoji Film City is more than just a venue for films and production houses. Rajeev Jalnapurkar, CEO, Ramoji Film City, says that it also attracts hordes of tourists from all over the world every year. "This year, we have seen a rise of 15 per cent in tourist footfalls so far. Tourists from the North and North Eastern region have increased incredibly. Overall, the reception looks very encouraging," he shares. The property has added new and unique features in a bid to attract more visitors. The Bird Park houses a large variety of birds to appeal to the nature lover, while adventure lovers can have their fill of activities like ATV rides, bungee ejection etc, at Sahas - the Adventure Land.

Jalnapurkar informs that their latest initiative is the Grand Funtazia Carnival, which commenced from April 22 and will conclude on June 5, 2016. “The magical carnival includes performances by magician P.C. Sorcar, as well as glorious floats and night parades to entertain the guests. This wholesome family experience will surely appeal to more visitors and we are hoping for a good turn out," he says.

Apart from leisure activities, Ramoji is also a popular venue for MICE events, shares Jalnapurkar. "Our MICE venues have become the preferred choice for numerous corporate events and show robust occupancy. We have hosted several conferences, annual meets/days, sales meets, to name a few, and also provide customised tours for the corporate’s families,” he adds.

Commenting on the potential of film tourism in the country, Jalnapurkar says, “It is a very good sign that our government is aggressively promoting India as a potential film tourism destination and develop a synergy between tourism and the film industry to provide a platform for enabling partnerships between the Indian and global film industry.”