2 lakh+ tourists in J&K this year
Jammu and Kashmir received 2,16,252 tourists from January 1- March 18, 2016, against 82,376 in the corresponding period of 2015. Out of the total tourists, 5,524 were foreigners against 4,494 in the corresponding period of 2015, reveals Mahmood Ahmad Shah
What is agenda of Jammu and Kashmir Tourism in 2016?
We are focusing on metropolitans and big cities in India to promote the state as the best destination in the country. We are pursuing to change the mind-set and perception of intending tourists about J&K, particularly in the aftermath of September 2014 floods. The domestic market is thriving. While a large number of foreign tourists are visiting India, twice those numbers of domestic tourists are going out and we are focusing on this seg- promising as we have already received 2, 16,252 tourists as of January 1-March 18, 2016, against 82,376 in the corresponding period of 2015. Out of this total number of tourists, 5,524 were foreigners against 4,494 in the corresponding period of 2015. The Tulip Garden, which opened recently, also saw nearly 1.5 lakh visitors this year.
How is the state going to use the funds allotted by the Ministry of Tourism in developing tourism in Jammu & Kashmir?
The funds provided by the Ministry of Tourism are primarily being utilised for roadshows in different parts of the country were organised and advertisement campaigns were launched through print and electronic media.
What are the latest tourism products on offer?
We are focusing on namely Gulmarg, Pahalgam, Sonamarg, Kokernag, Verinag, Yusmarg, Doodhpathri, Aharbal Water Fall, LolabBangus-Drangyari, Jamia Masjid, World Heritage Sites like Martand Sun Temple, Awantipora and Burzahama. We are also conducting various activities like cable car rides, golf tourism, rafting, skiing, trekking, paragliding, and shikara rides that the tourists can enjoy.
What are your marketing and promotional plans?
We are marketing and promoting the state aggressively. We have gone all out in print and electronic media, held series of roadshows across the country and will continue with much more vigour to showcase J&K as the best destination in the world. The travel trade shows and exhibitions are also instrumental in garnering new clientele and fostering long-term relationships with foreign buyers to increase footfalls in the state.