GBTA re-en­ters India

The Global Busi­ness Travel As­so­ci­a­tion has re-launched its India chap­ter as a part of the or­gan­i­sa­tion's world­wide ex­pan­sion plans.

TravTalk - India - - ASSOCIATIO­NS -

From No. 24 in 2000 to the 10th ranked mar­ket in the world in 2013, the busi­ness travel in­dus­try in India has worked its way up the rank­ings of ma­jor global busi­ness travel mar­kets ac­cord­ing to the Global Busi­ness Travel As­so­ci­a­tion (GBTA) Foun­da­tion's first GBTA BTI Out­look-India re­port. What's more, WTTC World Eco­nomic Re­port India 2016 pre­dicts that busi­ness travel spend­ing will likely see a growth of 8.7 per cent in 2016 to `

1,302.9 bil­lion, and rise by 7.2 per cent per an­num to `

2,610.3 bil­lion in 2026.

To make the most of the grad­ual but steady growth, GBTA has once again reestab­lished its pres­ence in India, in part­ner­ship with busi­ness travel man­age­ment con­sul­tancy ProKon­sul. Com­ment­ing on the de­ci­sion to re-en­ter the In­dian mar­ket, Gaurav Sun­daram, Re­gional Di­rec­tor India, GBTA states, “India is the 10th largest global busi­ness travel mar­ket world­wide and is also the fastest grow­ing mar­ket. De­spite its size and growth, the coun­try still did not have an in­dus­try fo­rum which looks at the is­sues and chal­lenges of busi­ness travel in India which is why GBTA felt the mar­ket was right for a re-en­try. In the course of the next 12 months, we ex­pect to es­tab­lish a very sound India chap­ter and an­tic­i­pate more than 500 GBTA mem­bers based out of India,” he shares.

Sun­daram in­forms that GBTA has a fo­cused plan for the next few months which in­cludes es­tab­lish­ing a strong mem­ber base, de­vel­op­ing qual­ity ed­u­ca­tional con­tent and events, and re­in­stat­ing the lead­er­ship that GBTA had ear­lier. He sheds light on some ma­jor events in the pipe­line and says, “We will be con­duct­ing at least two events this year - one is India Ed­u­ca­tion Day in Au­gust where we are invit­ing sev­eral speak­ers with 150-200 buy­ers who will talk about the best prac­tices in busi­ness travel. For the first time, we will also have a trade show floor dur­ing the India Ed­u­ca­tion Day tar­get­ing busi­ness travel buy­ers and sup­pli­ers in the in­dus­try. Fol­low­ing this, we will be or­gan­is­ing an ed­u­ca­tion day in Sin­ga­pore on the side­lines of ITB Asia in Oc­to­ber. It will in­volve both In­dian hosted buy­ers as well as lo­cal buy­ers from Sin­ga­pore and the rest of Asia."

Use of tech­nol­ogy, ap­proach of travel man­agers and im­ple­men­ta­tion of the best prac­tices are some of the ways in which the busi­ness travel com­mu­nity can lever­age and im­prove their ef­fi­ciency, adds Sun­daram.

Gau­rav Sun­daram

Re­gional Di­rec­tor In­dia GBTA

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