A level-play­ing field for trade

De­spite be­ing re­al­is­tic about in­bound flatlin­ing in the year gone by, in­dus­try big­wigs who at­tended the Great In­dian Travel Bazaar give a thumbs-up to the trade fair and ap­pre­ci­ate the grand stage it of­fers to show­case their prod­ucts.

TravTalk - India - - NEWS -

GITB was much bet­ter be­fore this year and the year be­fore. This year we had a team of 11 peo­ple from IHG. In­bound tourism is def­i­nitely grow­ing and the num­bers are get­ting bet­ter. I be­lieve we need more ho­tels and the in­fra­struc­ture needs im­prove­ment. We need to get more com­pet­i­tive with smaller coun­tries as they are do­ing much bet­ter than us. I think that with the ef­fort from the gov­ern­ment as well as ho­tels and tour op­er­a­tors, we will get there sooner than later.

GITB has been very good for us, con­sid­er­ing the fact that we have the largest stall here and thus the num­ber of ap­point­ments we have is also big — over 400 odd ap­point­ments for 12 ho­tel part­ners. This year the agents at GITB have been re­ally good, not only in terms of qual­ity but also in terms of di­ver­sity. We’ve al­ways been look­ing at the UK, France and Ger­many mar­kets. I think it’s time to move out and con­cen­trate on Aus­tralia and the US, which have been grow­ing for us. You can’t put your eggs in one bas­ket any­more.

In the last seven years, noth­ing has changed at GITB. It’s the same. While the event is not bad, in the last two year, the in­bound in­dus­try has been go­ing down. Af­ter the in­ci­dent on De­cem­ber 16, 2014, things have changed. We don’t give any com­forts to our in­com­ing guests, but give them more stress. There’s some­thing wrong in the mar­ket­ing and han­dling peo­ple com­ing into our coun­try. Sin­gle woman trav­ellers have stopped com­ing to In­dia. We hope things will get bet­ter in the com­ing years.

We have been a part of GITB for the last five years and have seen peo­ple come back and talk about our prop­erty even af­ter the show. There is a good re­sponse and the show al­lows us to build rep­u­ta­tion as well as gar­ner busi­ness. We have seen a lot of French tourists com­ing to our prop­er­ties and Ra­jasthan as a whole. We are also work­ing with the UK mar­ket and tar­get­ing the Rus­sia mar­ket.

This is the sec­ond year we are par­tic­i­pat­ing in GITB. We had a fair amount of queries last year. Both our days at GITB were full of ap­point­ments this year. And we hope to do good busi­ness as well. The trend here and oth­er­wise shows that in­bound tourism is grow­ing year by year and it sure will trans­late into big­ger op­por­tu­ni­ties and em­ploy­ment gen­er­a­tion.

We have been as­so­ci­ated with GITB from the day it started. This year par­tic­u­larly, the qual­ity of clients is very good. We are very happy. This fair par­tic­u­larly is very good for in­bound tourism. Firstly, be­cause it is pro­fes­sion­ally man­aged and se­condly there are no out­siders and we have great meet­ings com­ing. So in a short time you get the op­por­tu­nity to meet many good qual­ity tour op­er­a­tors.

GITB was good and even busi­ness-wise it was prof­itable. We met a few clients from big com­pa­nies and a lot of peo­ple from Brazil, de­spite the coun­try not do­ing quite well cur­rently. At the mo­ment the in­bound mar­ket is not that good. We are only hop­ing it is go­ing to be good. Sum­mer looks pretty good. Spain is go­ing to be pick­ing up this sum­mer, which has been pretty slow in the last cou­ple of years.

GITB and such ex­hi­bi­tions are very es­sen­tial. In a very con­trolled en­vi­ron­ment one can meet the right kind of peo­ple for the right kind of prod­uct. It makes selling and un­der­stand­ing the client and the over­all re­la­tion­ship much bet­ter. We have been get­ting the most sup­port from the US and the Euro­pean mar­ket. Other than that there’s a lot of in­ter­est com­ing from Sin­ga­pore and the Far East mar­ket as well.

We cater to a num­ber of in­bound mar­kets like Ger­many, France, Is­rael and we are work­ing on the Scan­di­na­vian mar­ket as well. The in­bound mar­ket has been gen­er­ally low in the last few years, and we’ve been con­cen­trat­ing more on the do­mes­tic mar­ket be­cause travel is much higher there. Once you pitch your­self in the do­mes­tic mar­ket, even the pay­ments are higher. ADRs are much higher com­pared to what you earn from the in­bound mar­ket.

We are part­ner air­line for GITB along with Etihad Air­ways. I think any cor­po­rate ac­tiv­ity , which is done by a state to pro­mote, at­tract buy­ers and br ing them to ac­tu­ally see the prod­uct and ser­vices that the state has to of­fer, is a fan­tas­tic ini­tia­tive. A huge num­ber of meet­ings are planned, and even if a s mall per­cent­age of buy­ers trans­late into ac­tual busi­ness, it’s go­ing to be good for in­bound tourism.

The plat­form at GITB gives us an e xcel­lent op­por­tu­nity to meet FT Os. We h ave re­ceived a very good re­sponse from all the buy­ers and hope that it will be a good show. We are ma­jorly fo­cus­ing on med­i­cal tourism as we are in close prox­im­ity to the hos­pi­tals. We are also tar­get­ing the c or­po­rate and M ICE clients for our ho­tel.

We have been par tic­i­pat­ing in GITB f or the past se ven years, and have seen the show evolv­ing over a pe­riod of time. A lot of ne w play­ers are com­ing into the mar­ket. Thus, some­where, it’s all about cre­at­ing vis­i­bil­ity of the brand. We, specif­i­cally as an or­gan­i­sa­tion, have rea­son­able num­bers com­ing in from Ger­many, F rance, and Span­ish mar­kets.

This is our eighth year at GITB and I think this is a good plat­form to come and show­case the prod­uct and in­ter­act with travel agents and know the in­ter­na­tional travel agents who visit the ex­hi­bi­tion. Such meet­ings are very rel­e­vant in the mar­ket, al­though the in­stant pic­ture is not clear. The re­sults are not im­me­di­ate, but it helps in the long run.

Nikhil Vahi Se­nior Vice Pres­i­dent, Hos­pi­tal­ity Op­er­a­tions & De­vel­op­ment, D. S. Group Hos­pi­tal­ity

Ragini Cho­pra Vice Pres­i­dent, Cor­po­rate Af­fairs & Pub­lic Re­la­tions, Jet Air­ways

Su­nil Sikka Head - Mar­ket­ing & Busi­ness De­vel­op­ment, Wel­comHer­itage

Rohit Katyal Head of Sales – Delhi/NCR, Jüsta Ho­tels & Re­sorts

Ra­jnish Sab­har­wal Chief Op­er­at­ing Of­fi­cer, TUTC

Homa Mistry CEO Trail Blazer Tours In­dia

Greesh Bin­dra Area Gen­eral Man­ager, North & West In­dia, IHG

Rita Shah Chief Op­er­at­ing Of­fi­cer, Hans Ho­tels, New Delhi

An­shul Bhar­gava Cor­po­rate Gen­eral Man­ager, The Ananta Udaipur

Ji­ten­dra Singh Rathore Chair­man, In­dian His­tor­i­cal Hos­pi­tal­ity

Dhanan­jay Kumar Gen­eral Man­ager, The Suryaa

Sowmya Vi­jay­mo­han Part­ner RARE In­dia

Zacharia Ge­orge Gen­eral Man­ager Ra­mada, Alleppey

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