GITB charts inbound growth story
GITB yet again proved to be an engaging platform for the tourism and hospitality industry to showcase their products and forge new relationships.
The 9th edition of GITB, held from April 17-19 in Jaipur, saw 270 foreign buyers from over 53 countries and 280 Indian sellers, from the tourism and hospitality industry, interacting in 10,500 prefixed B2B meetings over two days. Rajasthan Chief Minister Vasundhara Raje was the Chief Guest. Vinod
Zutshi, Secretary- Tourism, Government of India, said, “GITB has so far successfully travelled a long way since its inception in 2008 and has established itself as an event of international brand. Though started on the lines of Kerala Travel Mart ( KTM) which is held every two years, GITB has emerged as an annual show and we are delighted to support and participate in this mega mart.” Zutshi also appealed to all tourism stakeholders to adapt to the digital world which has become the need of the hour.
Jyotsna Suri, Chairperson, Committee on Tourism, FICCI, noted, “Over the last editions of GITB, we hosted 75,000 B2B meetings, 2800 buyers. Foreign tourist arrivals last year grew by 4.4 per cent and foreign exchange earnings grew by 2.3 per cent indicating that India is fast moving towards becoming a leading inbound destination.”
S.K. Agarwal, Principal Secretary-Tourism, Rajasthan, revealed that the state government will be organising a domestic travel mart on the lines of GITB, which will host the domestic travel agents and tour operators. "Apart from foreign tourists, domestic tourists also bring lot of business into the state and thus the platform will provide space to the domestic tourism and hospitality stakeholders. The show will be held in July/August, tentatively,” he said. A FICCI–MRSS Knowledge Paper on Inbound Tourism, was released by Dr Raj Sharma, Chairman, MRSS, Dipak Deva, Co-Chairman, Tourism Committee, FICCI, and other dignitaries present at the inauguration ceremony. The paper details the potential of tourism in Rajasthan and is intended to aid the players of the tourism and hospitality industry.
(L-R) Dipak Deva, Dr. Raj Sharma, Jyotsna Suri, Vasundhara Raje, S. K. Agarwal and Vinod Zutshi at the GITB inauguration