GITB charts in­bound growth story

GITB yet again proved to be an en­gag­ing plat­form for the tourism and hos­pi­tal­ity in­dus­try to show­case their prod­ucts and forge new re­la­tion­ships.

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The 9th edi­tion of GITB, held from April 17-19 in Jaipur, saw 270 for­eign buy­ers from over 53 coun­tries and 280 In­dian sell­ers, from the tourism and hos­pi­tal­ity in­dus­try, in­ter­act­ing in 10,500 pre­fixed B2B meet­ings over two days. Ra­jasthan Chief Min­is­ter Va­sund­hara Raje was the Chief Guest. Vinod

Zut­shi, Sec­re­tary- Tourism, Gov­ern­ment of India, said, “GITB has so far suc­cess­fully trav­elled a long way since its in­cep­tion in 2008 and has es­tab­lished it­self as an event of in­ter­na­tional brand. Though started on the lines of Ker­ala Travel Mart ( KTM) which is held every two years, GITB has emerged as an an­nual show and we are de­lighted to sup­port and par­tic­i­pate in this mega mart.” Zut­shi also ap­pealed to all tourism stake­hold­ers to adapt to the dig­i­tal world which has be­come the need of the hour.

Jyotsna Suri, Chair­per­son, Com­mit­tee on Tourism, FICCI, noted, “Over the last edi­tions of GITB, we hosted 75,000 B2B meet­ings, 2800 buy­ers. For­eign tourist arrivals last year grew by 4.4 per cent and for­eign ex­change earn­ings grew by 2.3 per cent in­di­cat­ing that India is fast mov­ing to­wards be­com­ing a lead­ing in­bound des­ti­na­tion.”

S.K. Agar­wal, Prin­ci­pal Sec­re­tary-Tourism, Ra­jasthan, re­vealed that the state gov­ern­ment will be or­gan­is­ing a do­mes­tic travel mart on the lines of GITB, which will host the do­mes­tic travel agents and tour oper­a­tors. "Apart from for­eign tourists, do­mes­tic tourists also bring lot of busi­ness into the state and thus the plat­form will pro­vide space to the do­mes­tic tourism and hos­pi­tal­ity stake­hold­ers. The show will be held in July/Au­gust, ten­ta­tively,” he said. A FICCI–MRSS Knowl­edge Pa­per on In­bound Tourism, was re­leased by Dr Raj Sharma, Chair­man, MRSS, Di­pak Deva, Co-Chair­man, Tourism Com­mit­tee, FICCI, and other dig­ni­taries present at the in­au­gu­ra­tion cer­e­mony. The pa­per details the po­ten­tial of tourism in Ra­jasthan and is in­tended to aid the play­ers of the tourism and hos­pi­tal­ity in­dus­try.

(L-R) Di­pak Deva, Dr. Raj Sharma, Jy­ot­sna Suri, Va­sund­hara Raje, S. K. Agar­wal and Vinod Zut­shi at the GITB in­au­gu­ra­tion

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