10 years of C&K-Cha­monix

The fruit­ful as­so­ci­a­tion be­tween Cox & Kings and Cha­monix Mont-Blanc has re­sulted in pro­gres­sive de­vel­op­ments for this vi­brant des­ti­na­tion.

TravTalk - India - - Award Talk - H A F

In­dia is such an in­ter­est­ing coun­try and so big. In fact, In­dia is a sub-con­ti­nent with such a huge va­ri­ety of cul­tures, colours and very in­ter­est­ing peo­ple. So wher­ever I went and who­ever I met was an ex­pe­ri­ence in it­self. As the slo­gan says, it is re­ally ‘In­cred­i­ble In­dia’. So ev­ery day spent here has been a small discovery or ad­ven­ture. For the rest of my life I will carry with me this unique ex­pe­ri­ence.

How im­por­tant is tourism for Croa­tia?

Tourism is very im­por­tant for Croa­tia. The coun­try has 1, 247 is­lands, and a very long coast that goes deep into the Euro­pean con­ti­nent. This makes the coast eas­ily ac­ces­si­ble to Euro­pean tourists. This is why in 2015 Croa­tia had 14 mil­lion tourists. Beau­ti­ful coasts; pre­served na­ture; and the hos­pi­tal­ity of the lo­cal peo­ple cre­ate an en­vi­ron­ment that wel­comes tourists. Tourism leads to con­sump­tion of lo­cally pro­duced goods, and peo­ple world­wide get to know the coun­try. So if one looks at the broader pic­ture, one can es­ti­mate ex­actly how im­por­tant tourism is for the coun­try.

Is Croa­tia keen on get­ting In­dian tourists and con­ven­tions?

In­dia's out­bound tourism is grow­ing yearly, as is the num­ber of mid­dle-class In­di­ans. Croa­tia has good fa­cil­i­ties that are ideal for con­ven- tions, and I’m con­fi­dent that in the near fu­ture In­dian con­ven­tion tourism will find Croa­tia to be an ex­cel­lent des­ti­na­tion.

How would tourism boost other busi­nesses and lead to fur­ther bi­lat­eral ties be­tween Croa­tia and In­dia?

Yes. Tourists are usu­ally peo­ple who are suc­cess­ful in their busi­nesses and en­deav­ours, so I’m con­fi­dent that once In­di­ans see the level of devel­op­ment, beauty, and friend­li­ness in Croa­tia, many of them will be in­ter­ested in ex­pand­ing their con­tacts, in­ter­ests, or busi­nesses with the coun­try and this part of Europe. As Croa­tia is part of the Euro­pean Union, do­ing busi­ness with the coun­try means do­ing busi­ness with a mar­ket of 500 mil­lion Euro­pean con­sumers.

In­dia and Croa­tia have had good re­la­tions his­tor­i­cally. And now that Bol­ly­wood has reached us, In­dian in­ter­est in Croa­tia will grow.

Cha­monix, which is home to Mont Blanc, the high­est moun­tain in Europe at 4,810 me­tres cel­e­brated the 10th an­niver­sary of its part­ner­ship with Cox & Kings at the Cap Horn—Cap Blanc restau­rant in Cha­monix, France. The part­ner­ship was inked in 2006, when this re­gion was for­mally in­tro­duced to the In­dian mar­ket by Cox & Kings with the sup­port of Atout France-France Tourism Devel­op­ment Agency in In­dia.

Karan Anand— Head, Re­la­tion­ships, Cox & Kings, said, “We de­cided to take a gam­ble and started of­fer­ing Mont Blanc. This was a chance as the Swiss Moun­tains had a big mo­nop­oly In In­dia. Cox & Kings with the sup­port of Atout France and Cha­monix Tourism of­fered Cha­monix as an ad­don prod­uct on our itin­er­ary and cur­rently it is a mat­ter of pride that from a one-night des­ti­na­tion, it has be­come a two-night des­ti­na­tion in our group itin­er­ar­ies and is of­ten fea­tured as a stand­alone des­ti­na­tion with­out of­fer­ing any other Swiss moun­tains along­side. The In­dian mar­ket has been made well aware of this des­ti­na­tion and it has been en­thralled and en­thused by it with a huge help from the In­dia team of Atout

The Deputy Mayor of Cha­monix, Jac­que­line Fat­tier pre­sented Anand a me­mento for putting Cha­monix on the tourism map of In­di­ans. Ac­cord­ing to Shee­tal Mun­shaw, Di­rec­tor, Atout France-France Tourism Devel­op­ment Agency, "I would like to ex­tend my sin­cere grat­i­tude to Cox & Kings fam­ily. Cha­monix started as a des­ti­na­tion for groups and con­tin­ues to de­light the first­time trav­eler with its un­par­al­leled and cov­eted po­si­tion as Roof of Europe. It also ap­peals to the very dis­cern­ing In­dian tourist who is look­ing for au­then­tic and en­gag­ing ex­pe­ri­en­tial travel so­journs. I have no doubt that it will also be­come a cor­po­rate hub for In­di­ans to come on in­cen­tive stays in Cha­monix. Here’s to cel­e­brat­ing our ten year as­so­ci­a­tion but also look­ing for­ward to achiev­ing many more mile­stones to­gether in In­dia.”

H.E. Amir Muharemi, mr.sc.

Am­bas­sador Croa­tia

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