10 years of C&K-Chamonix
The fruitful association between Cox & Kings and Chamonix Mont-Blanc has resulted in progressive developments for this vibrant destination.
India is such an interesting country and so big. In fact, India is a sub-continent with such a huge variety of cultures, colours and very interesting people. So wherever I went and whoever I met was an experience in itself. As the slogan says, it is really ‘Incredible India’. So every day spent here has been a small discovery or adventure. For the rest of my life I will carry with me this unique experience.
How important is tourism for Croatia?
Tourism is very important for Croatia. The country has 1, 247 islands, and a very long coast that goes deep into the European continent. This makes the coast easily accessible to European tourists. This is why in 2015 Croatia had 14 million tourists. Beautiful coasts; preserved nature; and the hospitality of the local people create an environment that welcomes tourists. Tourism leads to consumption of locally produced goods, and people worldwide get to know the country. So if one looks at the broader picture, one can estimate exactly how important tourism is for the country.
Is Croatia keen on getting Indian tourists and conventions?
India's outbound tourism is growing yearly, as is the number of middle-class Indians. Croatia has good facilities that are ideal for conven- tions, and I’m confident that in the near future Indian convention tourism will find Croatia to be an excellent destination.
How would tourism boost other businesses and lead to further bilateral ties between Croatia and India?
Yes. Tourists are usually people who are successful in their businesses and endeavours, so I’m confident that once Indians see the level of development, beauty, and friendliness in Croatia, many of them will be interested in expanding their contacts, interests, or businesses with the country and this part of Europe. As Croatia is part of the European Union, doing business with the country means doing business with a market of 500 million European consumers.
India and Croatia have had good relations historically. And now that Bollywood has reached us, Indian interest in Croatia will grow.
Chamonix, which is home to Mont Blanc, the highest mountain in Europe at 4,810 metres celebrated the 10th anniversary of its partnership with Cox & Kings at the Cap Horn—Cap Blanc restaurant in Chamonix, France. The partnership was inked in 2006, when this region was formally introduced to the Indian market by Cox & Kings with the support of Atout France-France Tourism Development Agency in India.
Karan Anand— Head, Relationships, Cox & Kings, said, “We decided to take a gamble and started offering Mont Blanc. This was a chance as the Swiss Mountains had a big monopoly In India. Cox & Kings with the support of Atout France and Chamonix Tourism offered Chamonix as an addon product on our itinerary and currently it is a matter of pride that from a one-night destination, it has become a two-night destination in our group itineraries and is often featured as a standalone destination without offering any other Swiss mountains alongside. The Indian market has been made well aware of this destination and it has been enthralled and enthused by it with a huge help from the India team of Atout
The Deputy Mayor of Chamonix, Jacqueline Fattier presented Anand a memento for putting Chamonix on the tourism map of Indians. According to Sheetal Munshaw, Director, Atout France-France Tourism Development Agency, "I would like to extend my sincere gratitude to Cox & Kings family. Chamonix started as a destination for groups and continues to delight the firsttime traveler with its unparalleled and coveted position as Roof of Europe. It also appeals to the very discerning Indian tourist who is looking for authentic and engaging experiential travel sojourns. I have no doubt that it will also become a corporate hub for Indians to come on incentive stays in Chamonix. Here’s to celebrating our ten year association but also looking forward to achieving many more milestones together in India.”