Facebook: Trade’s marketing tool
Lee McCabe, Global Head of Travel, Facebook, talks about the FB Messenger's evolution into what could be a crucial facet of the travel industry, and reveals how the social platform can be used for more than just networking.
What is Facebook's role in the travel industry?
With over 1.59 billion users, Facebook is the perfect channel to efficiently reach out to the consumer. Facebook's Ad-Tech capabilities can be used to improve key metrics for brand marketers — increase awareness, inspire a trip, improve customer acquisition, crosssell, and accelerate mobile adoption in a