Facebook: Trade’s mar­ket­ing tool

Lee McCabe, Global Head of Travel, Facebook, talks about the FB Mes­sen­ger's evo­lu­tion into what could be a cru­cial facet of the travel in­dus­try, and re­veals how the so­cial plat­form can be used for more than just net­work­ing.

TravTalk - India - - Movements - A G

What is Facebook's role in the travel in­dus­try?

With over 1.59 bil­lion users, Facebook is the per­fect chan­nel to ef­fi­ciently reach out to the con­sumer. Facebook's Ad-Tech ca­pa­bil­i­ties can be used to im­prove key met­rics for brand mar­keters — in­crease aware­ness, in­spire a trip, im­prove cus­tomer ac­qui­si­tion, cross­sell, and ac­cel­er­ate mo­bile adop­tion in a

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