Delhi to ad­dress trade

Delhi Tourism is all set to pro­mote Brand Delhi world­wide and is plan­ning a num­ber of events in­clud­ing Delhi Festival in Novem­ber and a joint event with the travel trade to ad­dress their prob­lems.

TravTalk - India - - News - NISHA VERMA

We want to fa­cil­i­tate an en­vi­ron­ment where peo­ple can come and stay for longer du­ra­tion in Delhi. Cur­rently, it has be­come more of a tran­sit point. Peo­ple come and leave for Agra or Jaipur. We are try­ing to change that and hence we are bring­ing events in the city. Kapil Mishra Min­is­ter of Tourism, Delhi Gov­ern­ment

Be­ing the coun­try’s cap­i­tal, Delhi gets max­i­mum foot­fall and acts as a gate­way to north for for­eign as well as do­mes­tic tourists. How­ever, there are chal­lenges, and they are be­ing ad­dressed, claims Kapil Mishra, Min­is­ter of Tourism, Delhi Gov­ern­ment.

Upbeat about the re­cent bud­get, which waived off lux­ury tax on ho­tels hav­ing per night room rate of 1500, Mishra said, “The bud­get was pos­i­tive and for hote­liers it was like a festival. We have re­ceived great re­sponse for the bud­get from within the in­dus­try as well as out­side.” He fur­ther added that for the gov­ern­ment the key­word is ‘growth’. “We want to fa­cil­i­tate an en­vi­ron­ment where peo­ple can come and stay for longer du­ra­tion in Delhi. Cur­rently, it has be­come more of a tran­sit point. Peo­ple come and leave for Agra or Jaipur. We are try­ing to change that and hence we are bring­ing events in the city. We in­tro­duced the sin­gle win­dow clear­ance for events four months back, and since then we’ve had AR Rah­man, Farhan Akhtar as well as Dis­ney’s Beauty and the Beast staged in the city. Also, Madame Tus­sauds Mu­seum will be com­ing in Delhi soon, and will help every­one who is part of the tourism in­dus­try, in­clud­ing ho­tels. And that’s what the plan is.”

He added, “We are work­ing with In­dian Na­tional Trust for Art and Cul­tural Her­itage (INTACH) for re­vival of our mon­u­ments. We are also en­gag­ing with tour op­er­a­tors as well as en­trepreneur­s who have cre­ative ideas to of­fer new ex­pe­ri­ences to tourists com­ing in to the city.”

With many In­dian states al­ready hav­ing es­tab­lished tourism brands for them­selves, Delhi still has a long way to go. But, Mishra de­nies, say­ing, “We are go­ing to launch a very ag­gres­sive cam­paign in Au­gust this year. It will be a global cam­paign and would boost tourism in Delhi. Brand Delhi is go­ing to be very big and the Delhi festival that we are go­ing to or­gan­ise in Novem­ber will also be huge. It is go­ing to be a very big global in­ter­na­tional festival on the lines of the Dubai and Sin­ga­pore fes­ti­vals. In fact, we are in touch with peo­ple who have or­gan­ised Sin­ga­pore and Ed­in­burgh festival for work­ing on it. The Delhi festival is go­ing to be an an­nual prop­erty.”

How­ever, there are chal­lenges as well. Mishra re­veals, “One area we re­ally faced the prob­lem was in get­ting the her­itage tag for the city. It was al­most done, the nom­i­na­tion was de­cided, but at the last mo­ment it wasn’t cleared.”

Delhi Tourism is also work­ing closely with the travel trade. “We are in touch with the tour op­er­a­tors and some­where in the mid­dle of this year we are go­ing to plan a joint event and FICCI is help­ing us in the same. There we will be dis­cussing the prob­lems and pol­icy so­lu­tions that the gov­ern­ment can pro­vide. This par­tic­u­lar year is go­ing to be a turn­ing point in the tourism of Delhi, both for the peo­ple who are service providers and also in terms of the ex­pe­ri­ence of the tourists who will be vis­it­ing the city,” he in­sisted.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.