32 for­eign buy­ers at 1st GMTM

The maiden edi­tion of the Global MICE Travel Mart hosted 32 buy­ers from 12 coun­tries and wit­nessed around 800 pre-sched­uled meet­ings.

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The Global Mice Travel Mart (GMTM) was held from May 19-21, 2016, at The Lalit, New Delhi, where close to 32 buy­ers from 12 coun­tries par­tic­i­pated. Or­gan­ised by the Fed­er­a­tion of In­dian Cham­bers of Com­merce and In­dus­try (FICCI) in as­so­ci­a­tion with the Min­istry of Tourism (MOT) and In­dia Con­ven­tion Pro­mo­tion Bureau (ICPB), the con­fer­ence is a step to­wards pro­mot­ing In­dia as a MICE des­ti­na­tion, ex­pressed Dr. Jy­ot­sna Suri, Im­me­di­ate Past Pres­i­dent, FICCI, and Chair­per­son, FICCI Tourism Com­mit­tee at the in­au­gu­ral ses­sion of the mart.

She re­vealed that around 800 pre-sched­uled meet­ings were held over the three days, adding that, “MICE tourism has shown the max­i­mum po­ten­tial across the globe and a deep im­pact in de­vel­op­ing a des­ti­na­tion and its econ­omy.” In all, 42 buy­ers and 27 sell­ers were in at­ten­dance. The next edi­tion of GMTM will be held in July 2017, Dr. Suri said.

Ac­cord­ing to Chan­der Man­shara­mani, Vice Chair­man, ICPB, the In­ter­na­tional Congress & Con­ven­tion As­so­ci­a­tion (ICCA) recorded more than 12,000 events all over the world in 2015 where In­dia’s share was very nom­i­nal. “But this year, In­dia’s global rank­ing for the num­ber of meet­ings hosted in 2015 has im­proved from 35th to 31st po­si­tion,” he re­vealed. “The ma­jor con­cern here is how we mar­ket the des­ti­na­tion. Road­shows are quite ef­fec­tive for this pur­pose.”

Not only does tourism of­fer a di­rect per­son-to-per­son con­nec­tion but is also ex­tremely good for busi­ness, opined Dr. A Di­dar Singh, Sec­re­tary Gen­eral, FICCI. “In­dia is the only large econ­omy which is grow­ing at more than 7 per cent – 7.6 per cent is the rate we aim to grow this year and is an in­di­ca­tor that busi­ness is grow­ing in In­dia. This means that tourism is con­tin­u­ously grow­ing with the MICE seg­ment com­pris­ing over 50 per cent of busi­ness travel; this is a tremen­dously strong busi­ness that is en­hanc­ing per­sonal in­ter­ac­tion,” he shared.

Su­man Billa, Joint Sec­re­tary, Tourism, iden­ti­fied some ob­sta­cles in the area and re­marked, “The chal­lenge is really to be able to drive growth on a mul­ti­pronged area where the com­mu­ni­ca­tion strat­egy works across dif­fer­ent seg­ments and plat­forms. If we have to make these num­bers grow with the qual­ity we want, I think that the growth has to come from MICE.”

The FICCI-MRSS re­port on ‘ In­dia In­bound MICE Tourism – Trends and Op­por­tu­ni­ties’ was re­leased dur­ing the in­au­gu­ra­tion which also saw a panel dis­cus­sion on ‘Fur­ther­ing MICE Tourism into In­dia – Re­ju­ve­nat­ing the Roadmap’ take place with sev­eral well-known in­dus­try pro­fes­sion­als.

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