LATAM brand premiers with new aircraft, uniform and airport designs
LATAM Airlines Group has revealed its new aircraft design at simultaneous launch events in South America, ahead of the Oceania launch in Sydney on May 3. In addition to the new image of LATAM aircraft, the company presented a number of other changes that will be visible from May onwards, including new uniforms, airport signage and counter design as well as a consolidated website: www.latam.com.
Enrique Cueto, CEO, LATAM Airlines Group, said, “In the coming weeks, our passengers will start to experience LATAM with the ability to book tickets via the LATAM website, accumulate kilometers using LATAM’s frequent flyer program, check-in at LATAM counters, relax in LATAM VIP lounges and most significantly, fly on LATAM-branded aircraft.” The first LATAM-branded flight of a aircraft, a Boeing 767-300ER, departed from Rio de Janeiro on May 1 on a one-off journey to Geneva to collect the Olympic torch. The specially prepared aircraft then returned on May 3 to Brasilia, the starting place of the Rio 2016 Olympic Torch Relay between more than 300 Brazilian cities. Also the official airline supporter of Rio 2016 Olympic and Paralympic Games, LATAM Airlines is additionally the official supporter of Rio 2016 Olympic Torch Relay.