Dial D for Digital

Our phones have now become a window to the world. Who would’ve thought that when Sir Alexander Graham Bell invented the first telephone, the machine would be so much more than just a device to say ‘hello’! And as our lives get more and more driven by the digital world, phones are now substituting every other gadget at home. At such a robust time when digital platforms have almost taken over every other industry, tourism players also need to rethink their working model and get connected, quite literally. They need to explore the full potential of the World Wide Web and make it a means to further revenue. India being a traditional market is still very much dependent on brick and mortar companies, but we also need digital footprint so that we are not trailing behind other countries and that we cater to a wider client base. Going digital shortens the waiting period and brings things on the fast lane. The idea is to innovate in such a way that companies become more relevant to the current times and share their expertise on a wide range of topics.