Leveraging film tourism
In an attempt to develop and promote film tourism in India, PHD Chamber of Commerce and Industry is organising a conference on film tourism on September 16.
The conference will showcase the tourism potential of India as a destination for film tourism and also encourage Indian as well as foreign film makers to shoot at Indian destinations. “Film tourism is a growing phenomenon worldwide fueled by both the growth of the entertainment industry and the increase in international travel. The objective of organising this conference is to create a platform to bring together all relevant stakeholders with diverse experience to put forward different perspectives and bring to light the different innovative ideas to promote this segment of tourism,” says Yogesh Srivastav, Director, PHD Chamber of Commerce and Industry.
Srivastav stresses on the importance of this segment of tourism and hopes the Ministry of Tourism and Ministry of Information and Broadcasting, Government of India, will jointly promote India as one of the prominent film tourism destinations on the global map.
Film tourism in India is at a nascent stage which is expected to grow in the coming years. “This segment is rapidly gaining popularity in India with Indian films reaching out to different untapped locations across the country which have great potential to be the next hotspot tourism destination. The conference is an excellent opportunity to explore new ways to actively penetrate in this segment and attract more tourists from the new emerging markets as well as discuss actions aimed to promote India as one of the favourable and upcoming film tourism destination,” says Srivastav.
He further informed that a good number of states are expected to be on board for the programme to promote their respective states as an upcoming and viable film tourism destination. Many embassies have also shown interest which would be sharing the best practices implemented in their country to promote film tourism as a niche sector.
This segment is rapidly gaining popularity in reaching out to different untapped locations across the country